On September 10, just two days after Ford, a traditional carmaker, poached Doug field, the head of Apple's auto project, apple decided to let Kevin Lynch, an executive of Apple watch project and former chief technology officer of adobe, take charge of Apple's auto project < p > < / P > < p > this is also the person in charge of the latest adjustment of Apple's "project Titan". With the replacement of the person in charge, the focus of Apple's auto project has changed. It was reported earlier Thursday that Apple may no longer plan to launch self driving electric vehicles in cooperation with other carmakers. Apple now plans to go it alone, the report said < p > Lynch began to participate in the apple car project in July this year. At that time, he helped develop Apple car software. In 2013, Lynch resigned as chief technology officer of adobe, a tool developer, and joined apple. While working at Adobe, Lynch made an official response to Apple's decision to exclude flash from IOS < p > after taking charge of Apple's auto project, Lynch still reported to Jeff Williams, Apple's chief operating officer, rather than John giannandrea, the person in charge of artificial intelligence who was asked by the company to supervise Apple's auto project last year < p > field, former head of Apple motor, took charge of the project from 2018 until Ford poached him this week. Before that, he worked for Tesla for several years to help Tesla launch models such as model 3 < p > it is reported that Apple launched the electric vehicle project in 2014. After twists and turns, the focus of the project turned to the development of automatic driving technology. But recently, Apple seems to have started a dialogue with major carmakers and considered acquiring electric vehicle start-up canoo. However, there is no final conclusion on where the apple auto project will go now. (Chen Chen) < / P > < p > related reports: < / P > < p > < / P > < p > the person in charge of the automobile project was poached by Ford. British media: Apple's automobile dream may end < / P > < p > source: & nbsp; Observer.com < / P > < p > < / P > < p > [text / observer.com Lv Dong editor / Zhou Yuanyuan] < / P > < p > Apple has been building cars for a long time. Now the car hasn't been seen, and many people have been poached < p > on September 7 local time, according to CNBC and the financial times, Ford announced on the same day that it had hired Doug field, a former executive of Tesla and apple, to lead its emerging technology development, which was the focus of the company's "Ford +" transformation plan < p > before leaving, field served as the project leader of Apple automobile. His departure means that Apple automobile business has lost four executives this year < p > the financial times commented that this shocking personnel change may mean the end of Apple's ambition in the automotive field < p > Apple said in a statement: "we thank field for his contribution to apple and wish him all the best in the future." < / P > < p > screenshot of the financial times < / P > < p > Ford revealed that after joining the company, field served as the chief advanced technology and embedded systems officer of the company, He will lead Ford's work in vehicle control, enterprise connectivity, functionality, integration and verification, architecture and platform, driving assistance technology and digital engineering tools, and report to the company's CEO Jim Farley < p > LinkedIn profile shows that in 1987, field began his career at Ford. Subsequently, he worked in Johnson & Johnson, Deka and Segway, and went to apple in 2008. After working for the technology giant for more than five years, he left to join Tesla and returned to Apple again in 2018 < p > field and Tesla CEO musk < / P > < p > it is reported that field once led the development of Tesla Model 3. Before his resignation, he served as vice president of special projects at Apple, including Apple's Secret car project "project Titan" < p > Toni sacconaghi, an analyst who has long been concerned about Apple's auto business, admitted on CNBC's program, "I think losing a respected and experienced executive at any time is a blow to any company. As far as we know, field is indeed in charge of Apple's auto business." < / P > < p > CNBC pointed out, The recruitment of Apple's top technology executives by Ford is not only an important supplement to the company, but also a major blow to apple and its secret car project, although Apple has not confirmed the existence of the project < p > the financial times commented that field's shocking departure may mean the end of Apple's ambition in the automotive field < p > Bloomberg's view is similar: "Ford's shocking move to poach the head of Apple's auto project has brought an executive with Silicon Valley background to the 118 year old carmaker, which is a major setback for the apple auto team." < / P > < p > whether his departure marks the end of Apple's auto business, Field declined to comment < p > two people familiar with the matter said that shortly after Ford announced the employment of field, Apple employees in charge of the project immediately listened to his briefing

CNBC reported screenshot

, according to the financial times, the Apple Corp's Titan plan can be traced back to 2014, which has undergone many changes in strategy and personnel, including three major personnel turnover earlier this year:

in February this year, Benjamin Lyon, founder of Apple's autopilot project, left apple, Benjamin Leon. Join Astra, a space and satellite startup; In the same month, apple auto driving safety and supervision team leader Jamie Vidal (Jaime Waydo) left the company to become CTO of startups Cavnue, which focused on the safety of autopilot. In May this year, Dave Scott, who led the robotics team related to cars, resigned from apple and became the CEO of hyperfine, a medical technology company < p > it is reported that all three reported to field, and field reported to John giannandrea, head of Apple's artificial intelligence and machine learning department, which is responsible for supervising Apple's automobile project < p > Apple car concept map < / P > < p > CNBC reported that in 2016, there was news that Apple gave up its car building plan and focused more on developing automatic driving software. Industry insiders believe that field's return to apple in 2018 shows that the company reconsiders manufacturing from ?
2023-03-22 10:04:43