On September 8, MediaTek, a mobile phone chip design company, launched a large-scale recruitment plan, in which the annual salary of master graduates reached NT $2 million (about NT $466800) and the annual salary of doctors reached NT $2.5 million (about NT $583500) < p > however, even if the "attractive" salary is offered, IC design chip companies have become more and more difficult in recruiting talents in the past two years. "Employees who leave the company change jobs to oppo, vivo, or even AI enterprises such as Cambrian and horizon, and some salaries are doubled directly." an engineer of zhanrui once said in an interview with reporters that the increase of external opportunities has brought more choices to practitioners in the industry < p > in order to form a self-developed chip team, in recent years, many mobile phone companies have arranged the recruitment interview place next to the offices of these chip companies. In the latest recruitment, a domestic mobile phone manufacturer provides ISP chip directors with a monthly salary of up to 150000 yuan and an annual salary of up to 1.8 million yuan < p > with the development of chips entering the "deep water area", the competition for "bottom technology" from R & D personnel to technology patent layout began to show a white hot trend. According to the data provided by smart bud global patent database to China first finance and economics, at present, the technical layout of domestic mobile phone manufacturers in the field of mobile phone chips has covered baseband chips, power management chips, wireless charging, fingerprint identification, cameras, driver chips and other fields < p > chip self-development is a necessary way < / P > < p > if mobile phone manufacturers want to make better products, chip self-development is a necessary way. Although the investment is huge, it has gradually become a consensus in the industry < p > "more than a decade ago, most domestic mobile phones were OEM, or chip manufacturers such as Qualcomm, MediaTek and Spreadtrum directly provided a set of ready-made reference design schemes, and mobile phone manufacturers could sell them with a little change. In the last five years, the competition of mobile phones has become the core technology, that is, the competition of the integration ability of the whole industry chain." the person in charge of a domestic chip company told reporters, From the perspective of trend, the consolidation of core technologies such as chips by mobile phone manufacturers will undoubtedly strengthen the competitiveness of products, and it is also an investment in exchange for "future space" < p > specifically, China has launched the largest commercial movement in human history in more than 40 years. In essence, the demographic dividend is a dividend of reform, opening-up and economic construction. Among them, manufacturing enterprises stand at the center of the world stage in the name of the world factory, but compared with Japan and Germany, there are not enough technologies that are really called high technology < p > taking mobile phones as an example, although China's mobile phone brands now account for more than 50% of the global share, whether and how to continue is a question that entrepreneurs must think about at present. But in fact, the answer is also very clear. The era of great opportunities is gone, and the opportunistic management concept is not only outdated, but also easy to narrow down < p > from the history of self-developed chips for domestic mobile phones, Huawei was the first company to join in. Although it took many detours, it was also the one with the greatest results < p > in 2007, when Huawei began to tackle key chip solutions, internal R & D personnel compared it to climbing a snow mountain, which needs to be conquered step by step. Balong is a snow mountain located in Dingri County, Tibet, with an altitude of 7013 meters. Therefore, Balong has become the name of baseband chip in Huawei chip family, with qualifications equivalent to "big brother" < p > after Balong, Huawei has developed other chips. According to the order of birth, Kirin is the second, Lingxiao is the third, ascend is the fourth and Kunpeng is the fifth. After years of iteration, Huawei has today's ability in the fierce chip competition. This capability has given Huawei more research and development space in the 5g era. From the perspective of mobile phones alone, in addition to not relying on Qualcomm's chip rhythm, it also has more autonomy in cost and application debugging < p > then Xiaomi joined the game. In 2014, pinecone Electronics was established to focus on the research and development of mobile phone SOC. Three years later, the surging S1 carried on Xiaomi 5C was launched. Then, the pinecone electronics team responsible for the development of Xiaomi chip split up to form a new company, Nanjing big fish semiconductor, and raised funds independently. In the first half of this year, Xiaomi released the surging C1 chip, which was carried in Xiaomi's first folding screen mobile phone < p > in addition to Huawei and Xiaomi, oppo and vivo have also increased their investment in chip technology in recent years < p > in December 2017, Shanghai Jinsheng Communication Technology Co., Ltd., 100% owned by oppo, was incorporated. This company is regarded as the beginning of oppo's investment in the semiconductor field. In 2019, oppo Shoupu Technology (Shanghai) chip R & D project was officially signed, and the company was renamed zheku Technology (Shanghai) Co., Ltd. in August last year, with the registered capital increased from 50 million yuan to 100 million yuan < p > at the beginning of this year, it was reported that the zheku ISP chip was already on stream, and the chip is expected to be carried on the flagship mobile phone released in the first half of next year. However, oppo did not make a public response to the details of the self-developed chip < p > the vivo X70 series mobile phones released by vivo tomorrow will be equipped with self-developed chip V1, which was built by a 300 person R & D team for about 24 months, realizing the cooperation between self-developed image chip and main chip software algorithm < p > Hu Baishan, executive vice president of vivo, told reporters in a previous interview that vivo will focus its resources on focusing algorithm, IP conversion and chip architecture design, and the production and manufacturing links such as chip streaming will be completed by partners < p > according to the global patent database of smart bud, in terms of mobile phone chips, Huawei mainly focuses on processors, memory, communication technology and baseband chips, Xiaomi focuses on display screen, power management chip, wireless charging and fingerprint identification, oppo focuses on fingerprint chip, display screen, camera and driver chip, and vivo focuses on photosensitive chip There are many layouts in camera module, communication technology, fingerprint chip and other fields < p > in terms of quantity, the four domestic mobile phone manufacturers, Huawei, Xiaomi, oppo and vivo, applied for 3901, 701, 1604 and 658 patents in mobile phone chip related fields respectively, including 1525, 301, 394 and 122 authorized invention patents respectively < p > the self-developed chip is still in the investment period, and it is too early to talk about "substitution". < / P > < p > the change of each generation of communication technology is accompanied by the reshuffle of mobile phone brands. At the same time, the chip manufacturers behind mobile phones will also re divide their forces. 5g smart phone baseband chip bearer ?
2023-03-22 10:04:43