Car project leader is poached by Ford British media: Apple dream

Scan the QR code with wechat and share it with friends and circles of friends [text / observer network Lv Dong editor / Zhou Yuanyuan] Apple's car building has been around for a long time. Now the car hasn't been seen, and many people have been poached on September 7 local time, according to CNBC and the financial times, Ford announced on the same day that it had hired Doug field, a former executive of Tesla and apple, to lead its emerging technology development, which was the focus of the company's "Ford +" transformation plan before leaving, field served as the project leader of Apple automobile. His departure means that Apple automobile business has lost four executives this year the financial times commented that this shocking personnel change may mean the end of Apple's ambition in the automotive field Apple said in a statement: "we thank field for his contribution to apple and wish him all the best in the future." Ford revealed that field will lead Ford in vehicle control, enterprise connectivity Function, integration and verification, architecture and platform, driving assistance technology and digital engineering tools, and report to Jim Farley, CEO of the company LinkedIn profile shows that in 1987, field began his career at Ford. Subsequently, he worked in Johnson & Johnson, Deka and Segway, and went to apple in 2008. After working for the technology giant for more than five years, he left to join Tesla and returned to Apple again in 2018 it is reported that field once led the development of Tesla Model 3. Before his resignation, he served as vice president of special projects at Apple, including Apple's Secret car project "project Titan" Toni sacconaghi, an analyst who has long been concerned about Apple's auto business, admitted on CNBC's program, "I think losing a respected and experienced executive at any time is a blow to any company. As far as we know, field is indeed in charge of Apple's auto business." CNBC pointed out, The recruitment of Apple's top technology executives by Ford is not only an important supplement to the company, but also a major blow to apple and its secret car project, although Apple has not confirmed the existence of the project the financial times commented that field's shocking departure may mean the end of Apple's ambition in the automotive field Bloomberg's view is similar: "Ford's shocking move to poach the head of Apple's auto project has brought an executive with Silicon Valley background to the 118 year old carmaker, which is a major setback for the apple auto team." whether his departure marks the end of Apple's auto business, Field declined to comment two people familiar with the matter said that shortly after Ford announced the employment of field, Apple employees in charge of the project immediately listened to his briefing

, according to the financial times, the Apple Corp's Titan plan can be traced back to 2014. The plan has undergone many changes in strategy and personnel, including the three major staff turnover earlier this year:

, in February of this year, Benjamin Leon Benjamin Lyon, the founder of Apple's autopilot project, left apple. Join Astra, a space and satellite startup; In the same month, apple auto driving safety and supervision team leader Jamie Vidal (Jaime Waydo) left the company to become CTO of startups Cavnue, which focused on the safety of autopilot. In May this year, Dave Scott, who led the robotics team related to cars, resigned from apple and became the CEO of hyperfine, a medical technology company it is reported that all three reported to field, and field reported to John giannandrea, head of Apple's artificial intelligence and machine learning department, which is responsible for supervising Apple's automobile project CNBC reported that in 2016, there was news that Apple gave up its car building plan and focused more on developing automatic driving software. Industry insiders believe that field's return to apple in 2018 shows that the company reconsiders manufacturing its own cars in January this year, Bloomberg pointed out in a report that there are still many unknowns about the so-called Apple car. If Apple continues to promote its plan, the product may be released within 5 to 7 years. However, the report also warned that "Apple's car building schedule may also change" according to some people in the industry, field's work after returning to Apple proves that the company has readjusted its plan, no longer focusing on the development of automatic driving software, but to start designing the whole vehicle again field refused to talk about his work at Apple, but when asked whether his former employer asked him to sign a confidentiality agreement, he said, "nothing can prevent me from fully participating in Ford's work" "Apple doesn't talk about new products, and I don't intend to talk about my work at Apple," field said in a telephone interview on Tuesday local time. "But nothing can prevent me from fully participating in Ford's work. I look forward to using what I have learned from all the teams I work with and all the companies I have the honor to participate in." field also revealed that, After talking with Ford executives, he realized that they were "strongly eager" to reshape the automotive industry, especially netunion, so he decided to join Ford CNBC pointed out that netlink is a key part of Ford's new transformation plan, which aims to reposition the long-standing carmaker and generate more recurring revenue through software services Ford CEO Jim Farley described the joining of field as a "watershed moment" for the company. Earlier, Bill Ford, chairman of Ford Motor, said in an interview with CNBC that Farley's management team would welcome a new executive this article is the exclusive manuscript of observer.com and cannot be reproduced without authorization

2023-03-22 10:04:43

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