Share with friends and circle of friends with wechat scanning QR code < / P > < p > on August 25, Xiaomi group announced Q2 performance in 2021. In the second quarter, the total revenue reached 87.8 billion yuan, a year-on-year increase of 64.0%, and it is expected to reach 84.089 billion yuan; The net profit was 8.27 billion yuan, a year-on-year increase of 83.9%. The market estimated that it was 5.99 billion yuan, and the adjusted net profit was 6.32 billion yuan < p > the financial report shows that in Q2 2021, Xiaomi's smartphone revenue was 59.1 billion yuan, a year-on-year increase of 86.8%; Global smartphone shipments were 52.9 million, a year-on-year increase of 86.8% < p > in the first half of 2021, Xiaomi shipped more than 12 million high-end smart phones priced at 3000 yuan or more and 300 euros or more, which has exceeded the total in 2020 < p > in the second quarter of 2021, the ASP (average selling price) of smart phones was 1116.7 yuan per unit, compared with 1116.3 yuan per unit in the second quarter of 2020 and 1042.1 yuan per unit in the first quarter of this year

in the channel, as of June 30, 2021, the number of millet stores in Chinese mainland line stores exceeded 7600, compared with the end of 4, which added more than 2100. p> < p > in terms of IOT and consumer goods business, the revenue in the second quarter of 2021 was 20.7 billion yuan, a year-on-year increase of 35.9%. Xiaomi said that it was mainly due to the strong sales growth of some IOT products such as smart TV, air conditioner and electric scooter. The sales revenue of smart TVs and laptops increased by 25.0% from 4.8 billion yuan in the second quarter of 2020 to 6 billion yuan in the second quarter of 2021. The brand strength of overseas smart products continued to release, and the revenue of Q2 Xiaomi's overseas IOT and consumer products increased by 93.8% year-on-year < p > in June 2021, Xiaoai's monthly live users exceeded 100 million for the first time, reaching 102 million. As of June 30, 2021, the number of connected devices on Xiaomi aiot platform (excluding smartphones and laptops) was 374 million. The number of users with five or more devices connected to Xiaomi aiot platform (excluding smartphones and laptops) was 7.4 million, a year-on-year increase of 44.5%. The number of monthly live users of Mijia app increased by 38.6% year-on-year to 56.5 million < p > in the second quarter of 2021, Xiaomi's Internet service revenue reached 7 billion yuan, a year-on-year increase of 19.1%. Xiaomi's advertising revenue reached 4.5 billion yuan, a year-on-year increase of 46.2% < p > in June 2021, the number of global MIUI monthly active users increased by 32.1% year-on-year to 454 million. Among them, the number of MIUI mobile users in Chinese mainland increased by 13% to 124 million over the same period, a 5 million 300 thousand increase over March 2021. p> < p > in terms of overseas markets, Q2 revenue in 2021 was 43.6 billion yuan, a year-on-year increase of 81.6%. According to canalys, in terms of smartphone shipments, Xiaomi ranked first in the smartphone market in 22 countries and regions around the world, and ranked first in the smartphone market share in Europe and Southeast Asia for the first time < p > in terms of gross margin, the gross margin of smartphone segment increased from 7.2% in the second quarter of 2020 to 11.8% in the second quarter of 2021, mainly due to the improvement of product portfolio < p > the gross profit margin of IOT and consumer products increased from 11.4% in the second quarter of 2020 to 13.2% in the second quarter of 2021, mainly due to the strong growth of some IOT products with high gross profit margin < p > the gross profit margin of the Internet service segment increased from 60.3% in the second quarter of 2020 to 74.1% in the second quarter of 2021, mainly due to the increase in the proportion of advertising business revenue and the increase in the gross profit margin of financial technology business and advertising business < p > the overall gross profit margin increased from 14.4% in the second quarter of 2020 to 17.3% in the second quarter of 2021 < p > in Q2 2012, Xiaomi's publicity and advertising expenditure increased by 95.2% from 1.1 billion yuan in the second quarter of 2020 to 2.1 billion yuan in the second quarter of 2021, mainly due to market activities to improve brand awareness. Packaging and transportation expenses increased by 59.5% from RMB 900 million in the second quarter of 2020 to RMB 1.4 billion in the second quarter of 2021, mainly due to overseas business expansion < p > in Q2 of 2021, Xiaomi invested 3.1 billion yuan in R & D, a year-on-year increase of 56.5%. Xiaomi also launched the young engineer program this year to provide equity incentives for technical talents（ (quiet)