Share with friends and circle of friends with wechat scan QR code < / P > < p > < p > on June 25, Microsoft released a new version of its operating system Windows 11 on Thursday, US local time, which is the first major upgrade of its operating system since 2015. This move points to Apple's lucrative app store business model < p > windows 11 will be launched at the end of this year, and it will include a new windows store. Software developers can use their own in app payment system instead of paying Microsoft a commission. Thanks to technical assistance from Amazon and Intel, windows store will also allow users to find and run Android mobile applications on laptops and personal computers < p > these initiatives are in sharp contrast to the so-called "fence garden" strategy of Apple App store. In this strategy, apple only allows users to download software from the app store and imposes strict controls on software developers, including requiring users to use Apple's in app payment system and pay up to 30% commission < p > these changes mean that there are huge differences between Microsoft and apple on the future vision of the software distribution industry. Microsoft's market value recently exceeded $2 trillion, while Apple was the only US listed company with a market value of $2 trillion. Microsoft's move also challenges Google, whose app stores also charge developers commissions In the 1990s, with personal computers becoming indispensable devices for enterprises and consumers, windows promoted the rise of Microsoft. But with mobile phones replacing personal computers as the main computing device for billions of users, Microsoft's operating system began to give way to Apple's IOS and Google's Android < p > windows has helped Microsoft become a household name and dominated the field of personal computers for many years. Although it is being surpassed by devices using apple and Google software, it is still the core of Microsoft's strength in the enterprise market. Of Microsoft's $143 billion in revenue in the latest fiscal year, the PC division, which includes revenue from corporate and consumer windows businesses, accounted for $48.2 billion < p > according to IDC, a market research organization, windows was robbed of part of the market share of personal computers and laptops by Google's chromebook in 2020, because schools chose cheaper devices for online learning, but they still retained more than 80% of the market share < p > Microsoft said on Thursday that it will add new tools to the windows 11 operating system to provide content directly to content creators, including local news media. Microsoft recently cut the Commission on selling games through its store to 12%, lower than the 15% it charges for regular apps, and has been outspoken in criticizing Apple's app store policy < p > towards the end of the windows 11 launch, Microsoft CEO Satya NADELLA delivered a closing speech via video. His speech is almost entirely to prove that windows will be a better creator platform than MacOS or IOS. He believes that "there is no personal computer without personal motivation", insisting that users should have more control over their computers NADELLA pointed out that Microsoft is modifying its app store rules to allow more types of apps, Android apps and, most importantly, allow apps to use their own payment systems. "A platform can serve society only if its rules allow this kind of fundamental innovation and category creation," he said In the current specific context of debate, litigation and legislation around app store rules, this can be seen as a sharp and direct criticism of apple < p > the following is the core summary of NADELLA's speech: < / P > < p > today marks an important milestone in the history of windows and represents a new beginning. I'm very excited about what we're showing you today and how we can re imagine operating systems, browsers, app stores, subscriptions, etc < p > I'd like to briefly review how we made it today. Throughout the history of windows, it has always been a popular power in the world. Windows has created new service categories for consumers and enterprises, and spawned many of the world's most successful software categories, from communications and productivity to design and business applications, each of which has created its own ecosystem. The network itself was born and grew up on windows. It promotes chip innovation and device innovation, and makes so many people (including amateurs, developers and entrepreneurs) set lofty dreams, turn their ideas into reality and monetize them < p > windows always stands on the side of the creator and pays more attention to the rights and interests of consumers. With windows, you can build and use applications, play and design games, buy and build computers, join and create new communities, buy corporate goods and start your own business. With windows 11, we have a new understanding of the role of windows in the world. Looking ahead, I see three clear opportunities < p > first, windows realizes that there is no personal computing without personal motivation. Personal computing needs choice. We need to cultivate and develop our own power in computing itself. We want to remove the barriers that we often encounter today and provide real choices and connections < p > we need to be authorized to choose the applications we run, the content we consume, the people we contact, and even how we distribute our attention. Operating systems and devices should be shaped according to our needs, not vice versa. That's why we want to make it easier for users to interact with the people, content and applications they want on the devices they want to use Second, windows is the stage created by the world. As a creator, whenever you turn on a windows device, it will become a stage for your inspiration, so you can have big dreams and create something profound and lasting. As the balance between consumption and creation changes, creation is going through an earth shaking change < p > with a new generation of windows, we are releasing the inherent innovation and originality of each of us. We hope to promote a virtuous circle among content, consumption and Commerce driven by the community. These cycles should be unimpeded, giving people unimpeded access to the applications, files, games, movies, programs, content and communities that are important to them. We want to give people the ability to create, and inspire people to create. That's why we're launching a new user experience to helpThe reasons for improving work efficiency Thirdly, windows is not only an operating system, but also a platform for platform creators. It has the widest design space, enabling people to build their own businesses and communities < p > today, the world needs a more open platform, allowing applications to become platforms themselves. Windows is a platform that can drive the creation of larger platforms than itself, such as the Internet. This is our vision for developing windows 11, which is to make it the next network, the next transformative software category, and the next personalized content business platform < p > a platform can serve the society only when its rules allow such basic innovation and category creation. That's why we're introducing a new store business model and policy that will create new opportunities for local publishers and support more Android apps on windows < p > this is the first version of windows to enter a new era, and we are building for the next decade and beyond. When I think back to the coming chapters, I think of the metaphor of the 19th century philosopher Arthur Schopenhauer, who compared the creator to the celestial bodies in the solar system. Meteors will twinkle, he wrote, but will fade away. Planets are much more durable, but their brilliance, borrowed from others, is bound to fade soon. Only stars shine their own light < p > that's our ambition on windows to help other stars and entire galaxies emerge and thrive. I'm very proud of what windows has achieved and the lasting opportunities it has created for others. I look forward to seeing what you've achieved with windows 11 and how it will bring lasting opportunities to people around the world（ Small) < / P > < p >