Use wechat scan QR code < / P > < p > to share with friends and circle of friends < / P > < p > <-- According to the news on May 22, Apple CEO < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E8%92%82%E5%A7%86%C2%B7%E5%BA%93%E5%85%8B "> Tim Cook < / a > (Tim Cook) appeared in court for the first time to testify in Epic Games v. Apple monopoly case. Cook was sharply questioned by the trial judge, but he avoided many key issues < p > on the day of the trial, when asked by Apple's lawyer, Cook said that Apple's mission is to "make the best products in the world and truly enrich people's lives", and pointed out that Apple's investment in research, privacy and security amounted to tens of billions of dollars. "We are very concerned about our users," he added < p > Chief Justice Yvonne Gonzalez Rogers asked cook about the business model of the app store and Apple's relationship with developers, many of which were quite sharp However, cook deliberately avoided many key questions and did not give a clear answer to the judge's questions. Friday was cook's first testimony in Epic Games v. Apple's monopoly trial. The three week trial ends on Monday, but judge Rogers warned that it could take weeks or months for her to reach a decision. After that, the dispute could be appealed, she added Is it reasonable to charge 30% commission < / P > < p > judge Rogers asked cook, "you say you want to give users control, so what's wrong with giving users cheaper content choices (especially in games) Cook retorted that users can use the_ blank" href=" https://news.163.com/news/search?keyword=iPhone "> iPhone < / a > or countless Android devices < p > afterwards, Rogers asked if there was any problem for app developers to bypass the 30% commission charged by apple and provide information to users through web browser to obtain the same in app purchase. Instead of forcing users to use Apple's in app purchase mechanism, she proposed a compromise that would allow companies like Epic Games to link apps to web browsers for transactions According to cook, Apple's investment in intellectual property needs to be rewarded, which is why Apple charges a 30% commission on apps and in app purchases. "If we allow developers to bypass the rules, that means we're abandoning monetization efforts," he explained. We need to get a return on investing in intellectual property. We have 150000 APIs to create and maintain, and countless developer tools to provide. " < / P > < p > judge Rogers seems not satisfied with the answer. She said Apple could get paid in other ways, noting that the game industry appeared to be "subsidizing" other apps on the app store. "The gaming industry seems to generate a disproportionate amount of revenue relative to the intellectual property you provide," she said. In fact, it's almost like they're subsidizing everyone else. " < p > cook responded that games are traded on the platform, so game developers should pay commissions to apple. When Rogers responded that "people do a lot of things on the apple platform," Cook said, "there are obviously other ways to make money, but we chose this way because we think it's a better way.". "It's also quite profitable," Rogers retorted < p > Rogers said she had seen a survey showing that 39% of Apple developers were dissatisfied with the app store. "It seems to me that you don't feel any pressure or competition, and you don't really need to change the way you act to address the concerns of developers," he said Cook disagreed, saying apple "subverts the environment in which developers live.". But he pointed out that there was friction because Apple refused to accept 40% of the apps < p > Rogers asked cook if he agreed that competition is good. Cook responded that Apple faces fierce competition for developers and users. But Rogers said, "you don't have a competitor for those in app purchases." Cook disagreed. He said Apple's competitors were Xbox or switch < p > Rogers said that this would only happen if consumers knew about these platforms, while cook retorted that it was up to the communication between developers. He said, "I don't see it like you. We create all the business in the app store, we do it by focusing on attracting the largest audience there, we do it through a lot of free apps, so these apps bring a lot of benefits. " < p > Rogers also questioned Apple's "small business plan", which cuts the app store Commission of small developers by half. Apple said it stems from concerns about the impact of the epidemic on small businesses. But Rogers said: "it seems to be caused by the pressure of investigation and litigation."

smartphone < / a > business is facing fierce competition < / b > < / P > < p > cook testified on Friday that apple is also facing fierce competition in the smartphone field before he was questioned by judge Rogers. In the United States, the iPhone's market share is only 30%. Internationally, the iPhone's market share is about 15%. The data cited by cook is a rare example of Apple discussing the market share of its most important product, the iPhone, in an attempt to show that Apple does not dominate the smartphone market. "There are a lot of different mobile competitors, and the competition is very fierce," he said However, cook's data of Apple's mobile phone market share is obviously lower than many external estimates. For example, according to a recent report by counterpoint research, the proportion is between 40% and 65% based on the quarterly situation since 2019 < p > Apple argues that its control of the app store is crucial to the company's promise of security and privacy to its users, as well as its ability to gain a place in the competitive smartphone market. The app store is the only way for consumers to install software on their iPhone < p > cook testified that if Epic Games prevailed, "we will no longer be able to make a commitment to privacy and security.". Cook also said that without Apple's rules and policies, the app store would be a "toxic mess.". But Epic Games argues that security is just an excuse for apple to charge high fees and control the behavior of software manufacturers, and that apple can secure itOpen its platform to competitors' app stores all over the world < p > cook mentioned Samsung, vivo, oppo, Huawei and < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E8%B0%B7%E6%AD%8C "> Google < / a > is its mobile competitors, and these companies all use a version of Google's Android system. Apple also faces competition from other app stores, including Google play and game consoles such as Microsoft Xbox and Sony Playstation, he said < p > when questioned by Epic Games lawyers, cook declined to answer questions about whether Apple's iPhone competes with Google's Android system in the operating system market. "Customers don't buy operating systems, they buy devices," he said Cook said Apple used the survey to track whether iPhone users switched to Android devices. "It's a very important task for us to try to get Android users to switch to the iPhone," he said < p > Cook said Friday that Epic Games' move to bypass Apple's 30% in app purchase commission on its popular video game fortress night last year was "malicious.". Apple then removed the app from the app store Most of Cook's testimony on Friday revolved around a private Apple Internal document. This document describes the profit trends of Apple's various departments, including the app store. Epic Games' lawyers said it showed that Apple's app store was very profitable and tried to support its argument that apple used its control to increase its profits Cook said the document did not include all the expenses Apple spent in the app store, which was a "benchmark" test. He said he had a "feeling" about the app store's profitability, but did not provide specific figures. An accountant previously hired by Epic Games testified that Apple's operating profit margin in 2019 was 77.8% Cook refuted that the data was wrong. He said the app store did make a profit, but Apple didn't try to determine the level of profit, in part because it needed to be combined with Apple's cost structure, but it was difficult to do that. Epic Games' lawyers questioned that and showed cook Apple's internal documents, which showed that the company could calculate the app store's profitability. Cook retorted that the data shown in the documents was incomplete The lawyer for Epic Games also asked cook about the agreement between apple and Google, which will become the default search engine for Apple browser. According to a Wall Street Research Report, the annual revenue of the deal is estimated to be $10 billion. Cook said he didn't remember how much Google paid < p > when asked by Epic Games' lawyer whether Apple got more than $100 million in commission from the sale of Fortress night, Cook said that Apple focused on doing the best for its users rather than getting any economic benefits. "Users are trapped between the two companies, but it's not about money," he said < p > cook also accepted Apple's lawyer's inquiry about IMessage, an information program built into Apple's iPhone, which is unique to Apple's products. Cook said he didn't think the lack of IMessage on Android would prevent iPhone users from switching to competitors. Cook shrugged off concerns that people might miss text messages when switching from iPhone to Android devices, saying, "you can easily turn off your IMessage."（ Small) < / P > < p > <-- EndFragment-->