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21 new cars & nbsp Song Doudou < / P > < p > May 17, < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E7%BE%8E%E7%9A%84 " group of America issued its official account in May 18th, announcing that it will release new energy car < / a > related new products, with a clearly visible car poster. Vague words, plus < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E5%AE%B6%E7%94%B5 "> there has been a precedent for home appliances < / a > to build cars. For a while, the outside world speculated that Midea would also build cars in the wind of cross-border car building < p > on May 18, the answer to the riddle was revealed, which is not the case. The "new products related to new energy vehicles" announced by Midea are actually the three major product lines of Verizon automotive parts (< a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E7%94%B5%E6%9C%BA "> motor drive system, thermal management system, auxiliary / automatic driving system" has been put into operation, and has released 5 categories of products, including automotive drive motor, electronic power steering motor, electronic pump, electronic pump and electric compressor. p> < p > "you may have some questions in your mind: all along, what is beautiful is mainly home appliances, to & nbsp; C-based enterprises? Why should we cross the border into the automotive industry and participate in the auto parts to & nbsp; B's industry? " At the press conference, Fu Yongjun, President of Midea Group's electromechanical business group, directly raised this issue At present, Midea can produce five compressors per second and ten motors per second, providing core components for global household appliances. Our accumulation in the field of home appliances has brought high-quality support to our in-depth development in the field of automobile. Meanwhile, Midea has been focusing on core components. " Fu Yongjun said < p > "in the last six months, the supply chain has become a big pain point for the main engine plants in the automobile industry. Midea hopes to become a supplier with the fastest development response in the field of intelligent and green travel, keep up with the pace of the main engine plant, and support the faster and better development of the main engine plant with its strong upstream resource control ability and customer service awareness. " < p > to become the supplier of the main engine plant instead of building the car in person, Midea's strategic direction in new energy vehicles has been clear. This is consistent with the previous official position of Midea - Midea only makes auto parts, not directly makes cars. For now, being an auto parts supplier may be more reliable than being an auto manufacturer < p > < strong > entering the automobile industry for the second time. According to qixinbao, Guangdong Weiling Auto Parts Co., Ltd. (hereinafter referred to as "Weiling auto parts") was established in October 2018, with a registered capital of 200 million yuan. Its industry is auto parts and accessories manufacturing, and its business scope includes R & D, design, manufacturing, sales, technical service and after-sales service of auto, motorcycle (motor vehicle) parts, systems and related products; Import and export of related products and technologies Fu Yongjun said that in the automotive field, Midea started the research and development of EPS steering motor ten years ago, carried out the research and development of electric air conditioning compression five years ago, and established a product research company three years ago“ Ten years of gestation, three years of pregnancy, today's birth, we hope that the birth of a foot on the wheel of fire and wind Nezha

press conference, the three main product lines of the automotive parts, the motor drive system, the thermal management system and the auxiliary / automatic driving system, were officially announced to be put into operation. As a matter of fact, as early as this April's Shanghai auto show, Midea has focused on the auto parts products of the welling auto parts series < p > "the core pain point of new energy vehicles is mileage anxiety. Especially in winter, once the air conditioner is turned on, the driving range will be reduced by one third. If the temperature is further reduced, the driving range will be further reduced. This is the most important reason why people are not willing to choose electric vehicles." Chen Jintao, general manager of Wellington auto parts, said that the electric compressor developed by Wellington auto parts is just to alleviate the anxiety of the current pure electric vehicle mileage. In addition, he also introduced the drive motor, EPS motor, electronic water pump and electronic oil pump < p > it is worth mentioning that this is not the first time Midea Group has entered the automotive industry. As early as 2003, Midea entered the automobile industry from the bus field through acquisition, and successively acquired Yunnan bus factory, Yunnan Aerospace Shenzhou automobile, Hunan Sanxiang bus group and other enterprises. After that, two new bus production bases were built in Kunming and Changsha, which once had the manufacturing capacity of 10000 passenger cars and special chassis At that time, Midea threatened to "become a leading bus manufacturer in China within three to five years". However, due to poor management, Midea announced the suspension of car building projects in 2008, which shattered the dream of home appliance enterprises. In 2009, BYD invested 60 million yuan to take over Midea's Sanxiang bus factory, and with the help of this acquisition, BYD obtained the license to enter the bus industry < p > since then, Midea has stopped making cars. Until March 2020, Midea Group plans to acquire 18.73% shares of Hekang Xinneng with 743 million yuan through its subsidiary Midea heating and ventilation, so as to obtain a controlling interest. The business scope of Hekang new energy includes the operation of new energy vehicle and its charging pile industry chain. This is also seen as a sign of Midea's return to the automotive sector through indirect holding < p > "in view of the influx of many players in China's car making industry, including Xiaomi, 360, etc., this field is now a red sea. Midea, as a home appliance company, belongs to the second group army in the home appliance industry. At present, the threshold of building a car is already very high. Midea's capital should not be enough to build a car. " On May 18, Zhang Xiang, an auto industry analyst, said in an interview with the 21st century economic report reporter < p > in his opinion, Midea's choice to enter the automobile industry by providing parts is a good decision“ Every investment is relatively small, so the risk will not be great. Moreover, we can attack when we advance and defend when we retreat. If Midea's first investment is successful, it's OK to build a car in depth in the future. If Midea chooses to sell it, the loss is not very big. " < p > < strong > What's the winning chance of cross-border car building < / P > < p > in fact, Midea is not the first one to "eat crabs" when it comes to cross-border car building in the field of home appliances < p > as early as more than 20 years ago, Chunlan Group, a popular air-conditioning giant, acquired Dongfeng Nanjing automobile to produce medium and heavy trucks after its success in cross-border production of motorcycles ?
2023-03-22 10:04:33