Use wechat scan QR code to share with friends and circle of friends_ blank" href=" https://news.163.com/news/search?keyword=VR "> VR < / a > commercial achievements of audio and video platform: < a target ="_ blank" href=" https://news.163.com/news/search?keyword=%E9%83%8E%E6%9C%97 "> Lang Lang's three VR < a target ="_ blank" href=" https://news.163.com/news/search?keyword=%E9%9F%B3%E4%B9%90 "> music < / a > works and other artists have a total of 24 tracks, which is the first time Huawei and Lang Lang have cooperated in VR music. The media and guests attending the conference experienced VR music based on VR audio and video platform, turning traditional concert into 3D music effect and VR video. < / P > < p > it is understood that Huawei can provide technology platform and one-stop end-to-end production and distribution solutions for people in the music industry, including front-end playback capability, VOD service, music development tools and VR content production and distribution, which is exclusive to the world. < / P > < p > Huawei consumers < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E4%BA%91%E6%9C%8D%E5%8A%A1 "> cloud services < / a > Tan Donghui, vice president of cloud services, said that developers relying on Huawei's VR audio and video platform solutions can reduce costs, improve quality, and achieve large-scale mass production of VR music content. Compared with the industry, shooting costs can be as low as 1 / 8-1 / 10. < / P > < p > < b > VR music may usher in an explosive period < / b > < / P > < p > Tan Donghui, vice president of Huawei consumer cloud services, said that with the help of 5g, cloud computing and AI technology, VR industry is entering a period of rapid development. On the other hand, Huawei's demand for VR equipment is growing rapidly. It is understood that in 2020, consumers' demand for online video will grow significantly, and the viewing time will increase by 40% year on year. The combination of the two has become a trend of the music industry. < / P > < p > at last year's (2020) Huawei developer conference, Zhang Ping'an, President of Huawei consumer cloud services, released the Huawei VR audio and video ecological platform, which can provide creators and partners with a complete solution for VR video acquisition and output. "The VR music works released for the first time with Lang Lang, the world's top piano master and UN ambassador for peace are the commercial results of VR audio and video platform moving towards consumer experience." Tan Donghui said, "we can provide a technical platform for music companies and independent musicians, including high-definition VR video capture and output scheme, VR camera, post video codec and playback, which greatly improves the convenience of VR music creation and reduces the threshold." < / P > < p > < p > according to tan Donghui, in order to let more people participate in the creation ecology of VR music, Huawei plans to open the platform's technical capabilities to content developers in the future to jointly promote the development of VR industry. The cost of Huawei's one-stop VR audio and video platform is 1 / 10 lower than that of the industry. < / b > < / P > < p > Xinxin, director of Huawei's VR audio and video products, said that Huawei has its own core capabilities in audio and video. In addition to restoring various parameters on site, it can also retain highlights and dark colors through the industry's highest resolution 3D VR video of 13K * 9K. In the production cycle, take Yan Wenjun's VR audio and video production as an example, "shooting is less than 5 hours, after recording, post production is about 1-3 days. In the industry, this kind of production cycle is very leading. "