Use wechat to scan the QR code < / P > < p > to share with friends and circle of friends < / P > < p > < / P > < p > every editor Bi Luming < / P > < p > according to CCTV financial reports, on the morning of April 5, local time, < strong > LG Electronics of South Korea held a council meeting and officially announced the termination of its mobile phone business. < / strong > < / P > < p > LG Electronics said that in the face of increasing industry competition and declining performance, the company will reform its business structure, make more efficient use of internal resources, and focus on its core business. Previously, LG Electronics announced on January 20 this year that the time has come to judge the current and future competitiveness of its mobile phone business and make the best choice. The company is discussing the direction of future business operation. < strong > based on this, it is speculated that LG may soon announce cutting mobile phone business and withdraw from < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E6%89%8B%E6%9C%BA%E5%B8%82%E5%9C%BA "> mobile phone market < / a >.
< br / > < / strong > < / P > < p > in addition, according to China News Agency, LG Electronics is regarded as one of the" giants "of Korean technology. Since it entered the mobile phone market in 1995, LG Electronics has launched a number of popular mobile phone products, and its market share once occupied the top three positions in the world. < strong > but then LG products were gradually eliminated in the fierce market competition. From the second quarter of 2015 to the fourth quarter of 2020, there were 23 consecutive quarters of losses, and the accumulated losses reached 29.1 billion yuan.
< br / > < / strong > < / P > < p > even in the second half of last year, South Korea < a target ="_ blank" href=" https://news.163.com/news/search?keyword=%E6%99%BA%E8%83%BD%E6%89%8B%E6%9C%BA "> with the recovery of smartphone < / a > consumption, LG's mobile phone sales have not recovered. In January this year, LG made public the video of its first scroll screen concept mobile phone and planned to go on the market within this year. At present, it seems that this project has been shelved. < / P > < p > last month, in Seoul, South Korea, LG Electronics's direct store sold all kinds of LG products such as mobile phones, TVs and washing machines. Last year, LG planned to launch its new model LG rainbow in March this year, but it hasn't been on the mobile phone booth yet, and staff members said they didn't know when it will be on the market. < / P > < p > it is reported that the closure of LG's mobile phone business is bound to have an impact on the upstream industry chain, especially on the enterprises with high dependence on it. As the performance of LG's mobile phone division has declined in the past two years, the sales of a Korean listed company that provides it with touch screen panels have continued to decline, with a sharp drop of nearly 90% last year. At present, the company's stock trading has been suspended, and even faces delisting crisis. At the same time, some enterprises that customize parts for LG mobile phones, as well as secondary enterprises that supply them, are also facing survival problems. < / P > < p > last year, LG's mobile phone market share in South Korea was 13%, although it was far less than < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E4%B8%89%E6%98%9F "> Samsung < / a >, but in < a target ="_ blank" href=" https://news.163.com/news/search?keyword=%E4%B8%AD%E4%BD%8E%E7%AB%AF "> the medium and low-end < / a > mobile phone market still has some influence. Now Samsung is also launching low-end models. With the withdrawal of LG, people from all walks of life are worried that it will accelerate Samsung's monopoly in the Korean mobile phone market. In this way, not only the bargaining power of mobile operators will be reduced, but also consumers' choice and preferential margin will be reduced. < / P > < p > it should be emphasized that in January this year, LG Electronics proposed business adjustments, including the proposed sale of mobile business. On April 5, the Council of LG Electronics announced that due to the intensified market competition and the continuous low performance in the mobile field, it decided to withdraw from the mobile phone market and stop the work of the mobile business department. In the future, it will adjust its business structure and concentrate on the development of its core business. < / P > < p > LG Electronics said that withdrawing from the mobile phone market may lead to a decline in the company's revenue in the short term, but in the long run, it will improve the company's financial situation and operational efficiency. LG Electronics also said that due to the future smart home, robot and other industries need to use the sixth generation mobile communication technology (6g), it will continue to research and develop related technologies. < p > > have you ever used your phone? < / P > < p > is there anything you are familiar with below? < / P > < p > LG Optimus one < / P > < p > LG Optimus 2x < / P > < p > LG Optimus g < / P > < p > LG V10 < / P > < p > LG g flex < / P > < p > cover image source: CCTV news < / P > < p > < / P > < p >