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New CEO calls Intel back! Can it really save the decline?

Use wechat scan QR code to share with friends and circle of friends_ blank" href=" https://news.163.com/news/search?keyword=%E8%8B%B1%E7%89%B9%E5%B0%94 "> Intel < / a > sees competitors < a target ="_ blank" href=" https://news.163.com/news/search?keyword=AMD "> amd < / a > and < a target ="_ blank" href=" https://news.163.com/news/search?keyword=%E8%8B%B1%E4%BC%9F%E8%BE%BE "> NVIDIA < / a > competes to introduce better performance processing, nibbling its own market share. < / P > < p > but investors now think Intel's troubles may be in the past. Two months after Intel announced that VMware CEO pat Gelsinger would be its next CEO, Intel's share price has soared 23%. < / P > < p > now, gersingh has to do something. < / P > < p > later on Tuesday, gersingh delivered his first public corporate strategy speech as chief executive, explaining his vision of "a new era of Intel innovation and technology leadership.". A basic message from gersingh is that Intel, as an American chip manufacturing giant, is getting back on its feet. To this end, gersingh stressed that he would not change his decades old strategy of producing chips on his own. The company will double production and invest $20 billion in two new plants in Arizona. < / P > < p > gersingh said, "Intel is back. This is a new Intel. " < / P > < p > investor sentiment is high. This allowed Intel shares to rise more than 6% after hours. < / P > < p > Joseph Moore, an analyst at Morgan Stanley, pointed out last week: "it takes a long time for a new CEO to influence the product roadmap, but gersingh's credibility can win time." Moore added that gersingh had generated much-needed energy within the company. < / P > < p > as an electrical engineer, gersingh began to work in Intel before he graduated from university. He has a deep understanding of the industry, which is comparable with the chief executive officer of AMD Su Zifeng and the chief executive officer of NVIDIA Huang Renxun. But after two of his predecessors left because of their high commitment to improving chips, gersingh needs to explain his strategy carefully. < / P > < p > unlike major competitors AMD and NVIDIA, Intel not only designs chips, but also produces them. Intel's biggest problem is that it failed to make < a target = "as scheduled_ blank" href=" https://news.163.com/news/search?keyword=%E5%A4%84%E7%90%86%E5%99%A8 "> processor < / a > performance leaps every two years. A new PC chip released by Intel this month still uses the basic manufacturing technology that the company used when it released the chip in 2015. < p > < p > in 2009, gersinger left Intel to join EMC, the parent company of VMware. Previously, he was a senior deputy to Andy Grove, Intel's legendary chief executive. Many optimistic analysts have been looking forward to how gersingh will perform. < / P > < p > Timothy arcuri, an analyst at UBS, said on Monday that Mr. gersingh should respond to the positive news of the postponement of the 7Nm chip production plan and a clearer explanation of how much Intel plans to outsource. But gersingh stressed that he would not outsource chip manufacturing and would double the production scale. He also announced the establishment of a new Department, called the Intel OEM service department, to carry out chip OEM services. < / P > < p > Stacy Rasgon, an analyst at Bernstein, is not sure whether gersinger can quickly enhance Intel's competitive position in the chip industry. After all, new chip designs can take three to five years to go on the market. "Intel will not be able to fundamentally change its product trajectory in the next few years," rasgan said on Monday. Rasgan added that Apple's MAC has abandoned Intel chips in favor of chips designed based on arm, and Amazon is also producing internal chips based on ARM architecture for new servers. < / P > < p > Bank of America analyst Vivek Arya said in a report last month that arm was an "undervalued threat.". Not only apple, Amazon, Google and other companies' cloud servers may also turn to cheaper chips based on ARM architecture. Google has just hired URI frank, a longtime Intel executive, to head its custom chip manufacturing business. Meanwhile, NVIDIA is trying to acquire arm and integrate chip design more closely, despite opposition from antitrust authorities. < p > < p > Elia warned that Intel's share of the high profit server market will drop from more than 90% at present to less than 70% in 2025. < / P > < p > gersingh's immediate urgency is how to prevent more customer churn. (Chenchen) < / P > < p >


2023-03-22 10:04:30

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