Wechat scan QR code < / P > < p > to share with friends and circle of friends_ blank" href=" https://news.163.com/news/search?keyword=%E5%AF%8C%E5%A3%AB%E5%BA%B7 "> Foxconn < / a > said it was" still a rumor "to cooperate with apple to build a car, and Foxconn said it might < a target =" next year_ blank" href=" https://news.163.com/news/search?keyword=%E7%94%B5%E5%8A%A8%E6%B1%BD%E8%BD%A6 "> electric vehicles < / a > investment will increase by 30%, and electric vehicles will be produced in Mexico or Wisconsin. The expenditure on electric vehicles in 2021 may exceed NT $10 billion. < / P > < p > < b > related reading: < / b > < / P > < p > < / P > < p > < b > < font color = # ff0000 > > let < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E9%A9%AC%E6%96%AF%E5%85%8B "> musk < / a > remembering the" darkest moment "makes the public" tremble ". How good is apple in car building? < / font > < / b > < / P > < p > "in the most difficult stage of capacity climbing of model 3, I once hoped that < a target ="_ blank" href=" https://news.163.com/news/search?keyword=%E7%89%B9%E6%96%AF%E6%8B%89 "> Tesla < / a > sells to Apple at only one tenth of its current market value." < / P > < p > "but as a result, cook didn't see me at all." On December 22, when musk heard that Apple was about to produce a new car with a new power battery by 2024, he recalled to Reuters the "darkest moment" of his life with a slight "banter". < p > < p > and immediately after musk, on December 24, Volkswagen Group CEO Dean also made an emergency voice, saying: "compared with a lot of traditional competitors, Apple's entry may launch a greater challenge to Volkswagen in the field of automatic driving." < / P > < p > it did not announce the specific launch time of the new car, nor did it introduce the technology of the so-called new power battery. Even this matter itself seems like a kind of speculation, but this does not prevent apple from being pushed to the top of the car circle by public opinion at the end of 2020 with a cry of "new car will appear in four years". < / P > < p > one is the leader of new car making forces, the other is the giant of traditional car enterprises. What is the strength of apple, which can make Tesla and Volkswagen tremble? < / P > < p > < strong style = "box sizing: inherit; font style: normal;" > subverters want to "subvert again" < / strong > < / P > < p > if you were born in the 1990s, you must have experienced the "amazing" when you switched from Android Mobile phone to Apple's first generation product in high school. < / P > < p > the smooth touch-screen design, powerful app ecology, and modern appearance design have made the iPhone series of mobile phones quickly swept the entire Chinese smartphone market, and also made apple "the God of World War I". < / P > < p > in the more than ten years since the birth of the iPhone, Apple's competitors ranged from Nokia, HTC, Samsung to Huawei, but it has been firmly at the top of the smartphone market. < / P > < p > according to the latest report given by counterpoint, a market research organization, Apple's mobile phone profits accounted for 66% of the global smart phone industry in 2019. According to the latest data, Apple's profits in the mobile phone industry may exceed 70%, < / P > < p > further leads Samsung and Huawei. Not only that, in the high-end market of more than $400, almost all of them are apple phones. < / P > < p > in addition to sales and profits, what's more important is that the advent of the iPhone has completely changed the ruling order of the mobile phone market. From hardware to software, Apple has built a complete and rich ecosystem through the iPhone, thus becoming the "maker" of game rules in the whole mobile Internet era. < / P > < p > seeing this, you must have a question: why does Apple want to build cars when it has become the absolute leader of mobile smartphones? < / P > < p > it is worth mentioning that according to Apple's Q4 financial report in fiscal year 2020, the company's revenue was $64.698 billion (about RMB 433.4 billion), a year-on-year increase of only 1%, while its net profit was $12.673 billion (about RMB 82.9 billion), a decrease of 8% compared with last year's $13.686 billion (about RMB 89.6 billion). < / P > < p > Apple's iPhone business, which Apple relied on most before, saw a year-on-year decline of 20.7%, with a revenue of US $26.444 billion (about RMB 173.1 billion). < / P > < p > for a giant group like apple, it should deeply understand the truth that "eggs can't be put in one basket" - it needs to find more businesses to support its own development. < / P > < p > but the iPhone's profits are already as high as 60%. What can make more money than selling mobile phones? Or, with great commercial potential? By the end of December 23, Tesla's market value has reached 612.3 billion, which is more than the sum of Toyota and Volkswagen, indicating the unprecedented development potential of the intelligent electric vehicle market. < / P > < p > < strong style = "box sizing: inherit; font style: normal;" > the twists and turns of "Titan plan" < / strong > < / P > < p > in fact, Apple's "car dream" sprouted quietly as early as the era of jobs. Now, the rise of "teslas" may only give Apple the best opportunity. < / P > < p > but for apple, which is good at playing with innovation and software ecology, it is no doubt "easy to master" to make a car system, and how can it meet its ambition to really enter the car C-end market. < / P > < p > that's why, in 2014, Apple announced that it had launched the "Titan project" with a high level of confidentiality, and began to plan to build its own car products. Apple's search for talents in the auto industry has followed, involving a number of traditional auto companies such as Tesla, Volkswagen and general motors, including Chris Porritt, former vice president of Tesla. < / P > < p > however, Apple's "Titan project" was not smooth sailing. In the next six years, the project leader of the car building project changed again and again, thus changing the direction of R & D, and even was once said to be "stranded". < / P > < p > according to relevant media reports, apple initially intended to build a completely subversive intelligent car from scratch, but then joined Jonathan Ivey, Apple's chief designer, who is not optimistic about the whole car, but hopes to build a fully automatic driving platform.

that's why, since 2017, Apple has no longer heard about what to build. Instead, it has focused on the development of automatic driving system and obtained the license of California's automatic driving test. < / P > < p > however, it seems that apple did not give up the idea of building cars until in 2018, when Doug field, who works in Tesla, returned to apple to supervise the Titan project again, and the technology giant turned the "bow" to the top
2023-03-22 10:04:30