Share the QR code < / P > < p > with wechat scanning code to friends and circles of friends < / P > < p > on August 4, Apple launched a redesigned online store. It draws on the new design of IOS, including product card, selection area and information bar < p > Figure 1: Apple's latest online store layout < / P > < p > the most significant change appears on the navigation bar of apple.com. The "store" tab can guide users into the online store. The change occurs here < p > the top of Apple's online store page now reads: "in this store, the products are satisfactory and the experience is more satisfactory." At the top are links to contact retail experts and find nearby retail stores. Like the "store" tab, Apple has hidden the interactive list of physical stores in the search function of its website for many years < p > < / P > < p > < / P > < p > Figure 2: iPad product categories in the new Apple online store < / P > < p > below the welcome message is a large row of Apple's main product categories. For example, clicking a product such as Mac will jump to the browsing page of special related devices. These devices are neatly arranged in the form of cards and can scroll horizontally. Each card is linked to configuration and purchase options for a specific model, while other lines on the page are directly linked to shopping guides, accessories, trade in options and discounts, settings and technical support. These sections can also be accessed quickly through the navigation bar at the top of the page < p > under the product category, "new, have a look." This section highlights new products, current transactions, operator discounts, etc. Here is a "helper here, always on standby for your needs.", Users can ask for expert shopping, get equipment help or arrange genius appointments there < p > Apple also publicizes "Apple's different" services through a series of cards, such as free delivery or express delivery, in store pick-up, equipment replacement, customization of Apple card, MAC and apple watch, and emoticon carving < p > it seems that Apple regularly circulates new selected content into the store page. At present, a row of "bonus accessories, college life plus equipment." The products "very suitable for college students" are displayed, while the other row shows airtag and its related accessories < p > overall, Apple's online store gives the impression that it belongs to IOS, or more specifically, iPad OS. It has a gesture centric interface and uses a lot of cards. The simplicity of the design is largely due to the app in Apple's online store. Although the new horizontal scrolling navigation is a little clumsy compared with the mouse or touch pad, apple provides direction arrow buttons in each line to make up for it（ Small) < / P > < p >