Share with friends and circles of friends with wechat scanning QR code < / P > < p > on July 31, Tim Higgins, a reporter of the Wall Street Journal, disclosed in his upcoming new book power play: Tesla, Elon Musk and the bet of the century, Musk talked with Tim Cook about Apple's acquisition of Tesla in 2016 and made a request to become Apple's CEO. This made cook drop the phone on the spot and even swear < p > the document denied that it wanted to be Apple CEO < / P > < p > according to the book, Tesla was at a critical time to increase the production of model 3, but the company was in serious financial difficulties. It is said that cook hinted to musk that Apple intended to buy Tesla. Musk said he was interested in being CEO, but he wanted to be CEO. Cook thought musk wanted to continue to run Tesla, so he agreed to this request. But musk later clarified that he wanted to be Apple's CEO. In this regard, cook was so angry that he dropped the phone on the spot and said "fuck you" < p > but both musk and apple said that such a dialogue could not happen because musk and cook had never talked to each other. In his latest tweet, musk bluntly clarified: "cook and I have never spoken or written to each other." He also said that he did try to meet cook on Apple's acquisition of Tesla, but the latter refused. Musk also claims that most of the content of the book is fictional. "Higgins succeeded in making his book look false and boring," he wrote on twitter < p > it is reported that musk obviously wants to pour cold water on this book. He once told Higgins that most of the content of this book is "nonsense". Musk obviously did not participate in the creation of the game of power, but Higgins wrote in the author's note at the end that musk "has been given countless opportunities to comment on the stories, facts and descriptions presented in the book, but he did not point out any specific inaccuracies, but simply said:" most of what you read in this book is nonsense. " < p > when asked about his comments on the conversation in the new book, apple pointed out that cook denied having talked with musk in an interview with Kara Swisher of the New York Times. Cook said at the time, "you know, I have never spoken to musk, although I admire and respect the company he established." Higgins added that apple "had several opportunities to comment on the contents of the book, but they all refused" < p > break up with many executives < / P > < p > in addition to describing the dialogue with cook, the protagonist of Higgins's book is not musk, but many core employees of Tesla, who have made great contributions to the success of this electric vehicle manufacturer. These include Stanford engineer J.B. Straubel, who worked with musk to take over Tesla founded by Martin Eberhard and Marc tarpenning in 2003. Musk is responsible for making money and strauber is responsible for leading the research and development of battery technology. Straubel left Tesla in 2019 after Tesla's board of directors agreed to a compensation plan, making musk one of the richest people in the world

is Sterling Anderson, a pioneer in the field of autopilot, who has led Tesla's driver assisted driving (Autopilot) project. But Sterling Anderson chose to resign after musk refused to promote driver monitoring technology to ensure personal safety. Musk said he didn't want to add technologies that might annoy Tesla customers. Anderson is now the co-founder and chief product officer of Aurora, who is responsible for the design of real self driving cars. p> < p > and Peter Rawlinson, who came to Tesla from lotus as the chief engineer of model s. He got on well with musk until Rawlinson began to criticize Musk's unrealistic ideas about model X. musk thought he was "very annoying". After Rawlinson resigned, he now runs luxury electric vehicle manufacturer lucid motors, which will soon launch cars in direct competition with Tesla < p > how many promises remain unfulfilled < p > Musk's method to solve many manufacturing problems is to keep the assembly line running while the production line problems are solved. He doesn't like Toyota's method because it allows workers to suspend production line operations until the problem is solved. Musk's most important thing is still production. This may be one of the reasons why Tesla's quality is so uneven < p > in fact, Toyota terminated its cooperation with Tesla because of these problems. "If solving these problems means slowing down production, musk may be more willing to turn a blind eye to them," Higgins wrote. When Tesla was making the plane, musk was ready to take off on the runway. " < p > today, it may still be so. But there is no doubt that under Musk's leadership, Tesla has won a prominent position in the history of motor vehicles. Although other companies in the automotive industry try to protect their internal combustion engine business under the assumption that few people will buy alternatives, musk shows that fashionable, fast and interesting electric vehicles will prove more popular. Sales of model s were enough to prompt regulators to start ordering the phasing out of fuel vehicles. Now, every company has spent billions of dollars on the transformation of electric vehicles < p > however, Tesla still has a long way to go. The company did deliver nearly 500000 cars last year, but this is still less than 1% of the global market. Today, Tesla's profits mainly come from the sale of carbon credits to other carmakers and the sale of $10000 worth of "fully automatic driving" (FSD) kits to customers. However, musk himself admitted in a recent analyst conference call that this would not work < p > some people call musk a genius. When it comes to fundraising, he is unique. Tesla avoided bankruptcy at least twice. Without continuous debt and equity financing injection, the company would not have today's success. The longest bull market in American history has contributed. Therefore, investors prefer to tell stories rather than focus on old-fashioned fundamentals as a benchmark for evaluating the company's stock. But performers cannot always cover up serious long-term challenges ?
2023-03-22 10:04:39