Share the QR code < / P > < p > with wechat scanning code to friends and circle of friends < / P > < p > < / P > < p > Author: Qian Tongxin & nbsp& nbsp;& nbsp;& nbsp; Editor in charge: Ning Jiayan < / P > < p > Tesla China has cut prices again. On July 30, Tesla's official microblog announced that from now on, the price of Tesla Model 3 standard life upgrade will be reduced by 15000 yuan, and the adjusted price will be 235900 yuan (this is the starting price after subsidy). Tesla said that the price adjustment reflected the actual situation of cost fluctuations < p > since this year, Tesla has launched a lower price model y standard endurance version, priced at 276000 yuan. The price of Tesla Model 3 standard endurance upgrade is further reduced this time, indicating the different trends of Tesla's price strategy in China and the United States < p > according to the data tracked by the media, Tesla has raised the prices of the low-cost model 3 and model y models in the United States about a dozen times this year. Tesla attributes this to the increase in the cost of the raw material supply chain. Tesla also announced to improve the profit margin of the U.S. market by eliminating expensive parts such as radar sensors < p > Tesla announced a record high vehicle delivery in the second quarter, and the price rise in North America also pushed Tesla's quarterly profit to an all-time high. In the second quarter, Tesla's profit exceeded $1 billion for the first time < p > Tesla has raised the price of the long-range model y at least six times in the United States this year. At present, the price of this model in the United States is $53990. However, unlike the United States to raise prices and maintain profit margins, Tesla has always maintained price stability in China recently and hopes to increase sales in China < p > in China, Tesla only raised the prices of model y and model 3 models once this year. China Tesla Model y Standard Edition is currently priced at 276000 yuan < p > China is the largest electric vehicle market in the world. China accounts for 44% of the global electric vehicle market and the United States accounts for only 17%. However, Tesla is still in the stage of occupying the market and is facing fierce competition from Chinese local competitors, product recall and data supervision < p > according to a study by GLJ research, Tesla's share in the pure electric vehicle market in China fell to 11% in the second quarter from 18% a year ago. According to Morgan Stanley, as of February this year, Tesla still accounted for nearly 70% of the U.S. pure electric vehicle market, although this proportion was lower than 81% in the same period last year < p > an important factor restricting Tesla's development in China is the rise of local emerging brands and fierce price competition. In China, Tesla faces competition from electric vehicle manufacturers such as Weilai automobile and Xiaopeng automobile. In the United States, Tesla's brand is stronger. Its main competitors are traditional automobile manufacturers such as Ford and general motors, and the sales of traditional manufacturers account for only a small part of electric vehicles < p > gene Munster, a Loup ventures analyst who has been tracking Tesla for a long time, quoted a data, saying that the cost of Tesla is about three times the average cost of electric vehicles made in China, which means that the price of Tesla electric vehicles is bound to be significantly higher than that of domestic electric vehicles in China < p > the price reduction measures can attract more enthusiasm of Chinese consumers. A study by Bernstein, a research institution, found that compared with owners in the United States and Europe, Tesla owners in China have a lower proportion of buying Tesla electric vehicles again < p > on the other hand, with the improvement of Tesla's localization rate in China in key battery and other parts, it can also better control the cost. Industry insiders said that there are great differences in battery prices and automobile manufacturing costs between the United States and China < p > Tesla began to produce model 3 electric vehicles in its Shanghai plant from the end of 2019, and increased the procurement of cheaper local parts and components, including batteries from China Ningde times and LG China plants < p > Tesla's production of electric vehicles in China will help reduce costs, and this economic advantage will have a lasting impact on Tesla. Munster predicts that the price of Tesla in China will be lower than that in other global markets such as the United States in the next decade. This will also promote Shanghai Super factory to become Tesla's global "export center"