Use wechat scan QR code < / P > < p > to share with friends and circle of friends < / P > < p > <-- Startfragment -- > < / P > < p > music, publishing, television, groceries, transportation, finance and other industries have experienced wave after wave of changes. But at least so far, some traditional industries have not been affected by any form of technological subversion, and have remained unchanged since the 1950s or even since the 20th century. But that is about to change < p > in the next few years, many very basic but large-scale industries are about to face subversion, such as < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E9%A4%90%E9%A5%AE "> catering < / a >, shopping or haircut, etc. In this process, many old companies will be eliminated, and new companies with larger scale will emerge. We often think that we are living in the era of rapid innovation, but in fact, this is just the beginning, and the real subversion is still ahead < p > you might think that Tesla, Elon Musk's electric car company, has revolutionized the automotive industry. But now, Tesla may be going to offer something more basic, food and beverage services. Recently, it has been reported that Tesla has extended its trademark coverage to catering, and people have speculated that the company plans to introduce restaurants in its super charging station. When the Tesla car is recharged, the owner can also enjoy the delicious pizza < p > Tesla is far from the only technology giant seeking to enter the traditional industry. Recently, Apple has hinted at plans to expand its stores across Europe. Apple's large, expensive stores don't seem to sell any products, just for customers to try out their equipment and services. Similarly, Amazon launched its first < a target = "in London in May_ blank" href=" https://news.163.com/news/search?keyword=%E7%BE%8E%E5%8F%91 "> hairdressing < / a > salon. It will be equipped with augmented reality (AR) mirrors, so that people can see their appearance changes in advance before haircuts or dyeing, and magazines will be loaded onto tablets for browsing < p > the experience business of the B & B giant airbnb is basically entering the field of education and activities. The cooperation business between Microsoft and farms is growing. Bill Gates owns more farmland than anyone else in the world, and Jeff Bezos, founder of Amazon, is a big investor in vertical farms. It may not be just a coincidence < p > technology giants are always driving innovation. Facebook, for example, is trying to get into cryptocurrency, spotify wants to get a piece of the live concert market, and Google spends hundreds of millions of dollars a year on crazy and difficult bets ranging from mapping the moon to smart homes and security devices. But these technology giants are mainly committed to creating new products that didn't exist before. Now, they are doing something different than before, that is, using old industries to study how to reshape them In fact, this is something they should have done for a long time. It's not true that CEOs of technology companies are constantly saying that we are going through an era of unprecedented rapid change. Compared with the heyday of the Victorian era (1837-1901), or the 1920s and 1930s, telephones, movies, radios and cars have not changed significantly in the 21st century, at least so far. The Internet affects only a relatively small range of products and services In fact, many industries have remained unchanged for decades. Supermarkets can be traced back to the 1930s_ blank" href=" https://news.163.com/news/search?keyword=%E9%9B%B6%E5%94%AE%E4%B8%9A "> the last major innovation in the retail industry. Before that, it was a department store that could be traced back to the time of Edward VII (1901-1910). The last thing new in the catering industry is the rise of fast food chains in the 1950s and 1960s. Although some dishes may have changed, most of the factors remain the same. If Charles Dickens (1812-1870) walked into the barber shop today, he might not think it had changed much < p > in fact, for all these industries and many others, the time is ripe for subversion. The retail industry needs new thinking to rescue it from the end of the decline, and bring new vitality to the business street which urgently needs innovation. As a display place, stores should provide experience rather than products, which is a possible solution. The catering industry needs Tesla's never-ending new thinking: we should be able to combine dining out with all kinds of other things we need to do, which will produce an interesting and profitable product portfolio There has been little change in the hairdressing industry in the past few decades, and there has not been much innovation in agriculture since the advent of tractors. These industries have enough space to eliminate old companies and let new ones rise. We may think that the process of technological change has come to an end, but in fact it has just begun. It's only a matter of time before many other industries change dramatically（ Small) < / P > < p > <-- EndFragment-->