Use wechat scan QR code < / P > < p > to share with friends and circle of friends < / P > < p > <-- In essence, < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E6%B1%BD%E8%BD%A6 "> the car < / a > is evolving into a" smartphone with wheels ", so it's no surprise that Apple has entered the automotive field! Apple is trying to put an end to the traditional cars that mainly use mechanical systems, and set off a $100 trillion car driving revolution. p> < p > since the birth of automobile, the first major change is from internal combustion engine to motor, which requires much less mechanical parts. Now, driven by this trend, a second major shift is underway, that is, towards the future of autonomous driving p> For more than 100 years, automobile has always been a collection of mechanical systems that can operate with each other, including engine, transmission, transmission shaft, brake and so on. With the development of these mechanical systems, electronic sensors and processors have been introduced, but the concept of automobile has hardly changed much. As a result, although there are dozens or hundreds of specialized microchips on the car, they still can't communicate with each other p> < p > automobile manufacturers are turning to electric motors, precision entertainment systems and adaptive cruise control. Cars need a central computer to control all these things, so why can't they use it to control everything p> < p > at the hardware level, this may just mean that there are fewer chips to handle more car functions. However, it has a profound impact on the ability of the future automobile, how the automobile manufacturers will make money and who will survive in the future automobile industry p> < p > although no one inside Apple has explicitly talked about its specific car building plan, the company has been considering seizing a place in the automotive industry for many years. Apple has already spent a lot of money hiring hundreds of people and then transferring them when its priorities change. Then, Apple will recruit engineers with similar skills as soon as possible, and then fire more engineers. All this is to realize Apple's ultimate vision of remaining mysterious p> < p > recently, Apple also contacted automobile manufacturers including Hyundai Motor Co., Ltd. of South Korea to discuss possible manufacturing cooperation, but the negotiation ended in failure. Apple is likely to continue to experiment, as usual, until it finds something it thinks can do better than anyone else p> < p > Peter fintl, director of technology and innovation at Capgemini engineering Germany, said: "we see enough responses in the supply chain to know that apple is really investigating every detail of automotive engineering and manufacturing, but no one knows whether Apple is creating cars, technology platforms or mobile services." Capgemini engineering Germany is a subsidiary of Capgemini group, cooperating with dozens of automobile manufacturers and parts manufacturers p> < p > many other technology companies, including Intel, NVIDIA, Huawei, Baidu, Amazon and alpha, the parent company of Google, are also entering the conservative and relatively low profit auto and its parts industry. At the same time, Ford, GM, < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E4%B8%B0%E7%94%B0 "> traditional automakers such as Toyota < / a >, Daimler and Volkswagen, as well as long-term auto suppliers such as Bosch, ZF and Magna, are also trying to act like these technology companies p> < p > basically, every company is shifting its focus to software and recruiting crazily for it. In the past year, almost all the major auto companies have advertised that they want to hire more software developers. Volkswagen, for example, announced in March 2019 that it would add 2000 people to its technology development team. In addition, the company has employed thousands of software engineers p> < p > Jim Adler, managing director of Toyota AI ventures, a venture capital fund of Toyota Motor Company, said: "software is continuing to engulf the world, and cars will be the next target area." p> From hardware to software, says Johannes Deichmann, a partner at McKinsey, a consulting firm specializing in automotive software and electronics, there are as many as 200 computers in today's most complex cars, which have a very high degree of intelligence, controlling engines, automatic braking systems, air conditioning and in car entertainment systems. These computers are made by different suppliers and often run proprietary software, which makes them inaccessible to even car manufacturers p> < p > this kind of modular design is very good to some extent. When general manufacturing Chevrolet Malibu, does it really need to know how the wiper computer works? However, daichmann warns that the proliferation of these single function processors leads to unsustainable complexity p> < p > Tesla has played an important role in driving the automotive industry in a new direction. 'since the first model s came out, Tesla has taken the lead in replacing hundreds of minicomputers with several more powerful computers, 'says Jan Becker, chief executive of apex.ai, a Palo Alto based automotive software start-up p> < p > Becker added that this is why Tesla was able to add new features to its car through "in the air upgrade.". Want better acceleration, longer mileage, more advanced autopilot system or car entertainment system? Tesla has shown that they just need to constantly upgrade their software. This is very similar to the software update mode we expect for mobile devices p> < p > automobile manufacturers have followed suit, competing to develop or entrust to design their own vehicle operating system. "There is still a lot of room for progress in this area," said fintel of Capgemini engineering Germany. NVIDIA launched its own drive OS. Volkswagen and Daimler also announced that, like Tesla, they are developing their own operating system. Google is also going deeper into the automotive sector through its Android auto OS p> < p > so far, Ford Motor Company still focuses on the entertainment and navigation functions in the dashboard, but the company recently announced that from 2023, it will use Android system on the displays of all models sold outside China, including Ford F-150 lightning just released, and will use Google to help manage the data flow collected from its vehicles. General Motors also uses Android in its all electric Hummer p> < p > that's itIt's where Apple may face tough choices: while the company has the opportunity to leverage its vast software and chip manufacturing expertise to build a next-generation platform for the highest bidder, it tends to create products for its own brand rather than parts for other brands. In addition, Intel (via Mobileye), alphabet (via waymo and Android auto), NVIDIA and others are already pursuing a strategy to become new suppliers to automakers p> According to Ryan Robinson, head of automotive research at Deloitte, the huge complexity and cost of manufacturing and delivering thousands of cars, let alone millions, and ensuring their safety are the reasons why so many technology companies choose to work with auto companies rather than try to build their own cars p> < p > over the years, analysts have predicted that big automakers will soon beat Tesla. But it turns out that electric vehicles depend more on software than hardware. In addition, car manufacturers are not good at developing the kind of software that today's cars and drivers need. In June 2020, Volkswagen announced that, despite years of development, it had to postpone the launch of a flagship electric vehicle because its software was not ready p> < p > < b > Apple is looking for an entry point < / b > < / P > < p > Dai Ximan of McKinsey consulting said: "whether Apple will join the game will be one of the biggest mysteries of the automotive industry." p> < p > Apple has launched Carplay built-in interface for iPhone, but it is limited to entertainment and navigation functions, which has little to do with the deep integration and functions required by real vehicle operating system. Apple has also demonstrated its ability to design the microchips and sensors needed for smart cars, even though they are currently mainly used on iPhones, iPads and Macs. Apple didn't respond to requests for comment p> < p > Apple can develop an operating system for the whole vehicle and run it on its own chip. But the company seeks vertical integration wherever possible to control all aspects of the user experience. So the question is: when Apple goes public, can it subvert the auto industry and control the huge market and an important part of our lives p> < p > in February this year, the cooperation negotiation between apple and Hyundai Motor Co., Ltd. broke down, probably because Hyundai worried that it would be incorporated into the apple ecosystem and become its foundry. But then Nissan said it might be willing to work with apple p> < p > if there is a technology company in the world that has enough resources to set up a new auto manufacturer, it is apple. But there is no sign that this is the company's goal, as it may not be willing to endure the twists and challenges of building manufacturing, testing and service capabilities in the process p> < p > Apple has another option if it is unlikely to provide intelligence for other automakers' cars and is not willing to compete directly with Tesla and all other electric car startups. As the auto industry gradually moves towards automated taxi service, apple insists that the acquisition and development of electric autopilot's software and hardware may show its long-term ambitions. Is it a more reasonable choice to set up Apple Mobile rather than launch Apple car p> < p > cruise of general motors, zoox of Amazon and many other companies are already following this path. But as there is no such self driving taxi service, apple is likely to create something completely under its control, in addition to waymo's limited experiment in Arizona, while providing substantial additional revenue for troubled automakers such as Nissan p> 'apple and other companies can design and commission their own brand cars and operate them as part of the services they provide, without having to put the actual manufacturer's stamp on them,' Mr. daichman said. After all, apple is not an electronics manufacturer. In fact, it outsources all its production to Foxconn, which is building its own car manufacturing capabilities p> < p > on the contrary, apple is a customer-centric company, using its professional technical knowledge to develop products actually produced by Foxconn and other OEM manufacturers. It is the deep technical expertise that makes Apple realize its vision as a leader. Moreover, Apple may have enough time to develop its own service because it is more difficult than anyone expected to achieve fully autonomous driving p> < p > Apple is likely to invest billions of dollars in the research and development of electric vehicles, but it has never released any products, or its products or services have failed. Transportation can be so different in scope and complexity from personal and mobile computing that the only way to succeed is through the kind of massive collaboration apple isn't known for p> Toyota CEO Akio Toyoda said in March this year that if Apple provides cars to consumers, it should be ready to serve for 40 years. This is reasonable, especially Apple's goal is not only to launch ordinary cars, but to replace most of the 1.4 billion cars in the world with new cars that are fully autonomous, zero emission and completely change the transportation system. In other words, it's a trillion dollar revolution in which apple is already involved( Small) < / P > < p > <-- EndFragment-->