Use wechat scan QR code < / P > < p > to share with friends and circle of friends < / P > < p > < / P > < p > on April 21, US e-commerce < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E4%BA%9A%E9%A9%AC%E9%80%8A "> Amazon < / a > announced that it will open a_ blank" href=" https://news.163.com/news/search?keyword=%E5%8F%91%E5%BB%8A "> hair salon < / a >, mainly used to test augmented reality < a target ="_ blank" href=" https://news.163.com/news/search?keyword=%E5%8F%91%E5%9E%8B "> hairstyle < / a > and other new technologies. < / P > < p > it is reported that the salon, called Amazon salon, was initially only open to Amazon employees and will be open to the public in the next few weeks. Amazon said it would try out "the latest industry technology" in hair salons. It includes an augmented reality app that allows customers to see how different hairstyles and colors look before they decide to change their hairstyles. < / P > < p > unlike Amazon's go, Amazon's development gallery is not designed to break into beauty < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E7%BE%8E%E5%8F%91 "> hairdressing < / a > industry. "It will be an experiential place to showcase new products and technologies, and there are no plans to open any other Amazon salon," the company said in a blog post < / P > < p > on the contrary, it looks more like a marketing gimmick intended to show the company's overall strategy in the fashion and beauty industry. Amazon has been struggling to compete with the beauty and hairdressing industry's franchised stores. Before Amazon's London Development Gallery, it launched Amazon professional in the UK < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E7%BE%8E%E5%AE%B9%E9%99%A2 "> beauty salon < / a >, an online shop that wholesales spa and beauty products to businesses. < / P > < p > the Amazon salon will be opened on Brushfield street, two floors up and down, covering an area of about 465 square meters. In addition to the augmented reality hairstyle app, customers entering the store can also test "click and learn" and other "new technologies", that is, "click on the display screen near their seats to learn more about the products they are interested in and the payment QR code", and so on. (Chenchen) < / P > < p >