Share with friends and circle of friends with wechat scan QR code < / P > < p > < / P > < p > 21 Financial app Zuo Maoxuan Shanghai report < / P > < p > on April 19, it happened at Shanghai auto show < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E7%89%B9%E6%96%AF%E6%8B%89 "> a farce of rights protection at Tesla's < / a > booth once again pushed Tesla to the forefront. < / P > < p > however, it is worth noting that Tesla's attitude towards the outside world has changed a lot recently. In addition to responding quickly to social events, Tesla also tries to actively communicate with the outside world. < / P > < p > senior executives of Tesla China began to accept media interviews to convey the latest progress of its business in China and its development ideas in China, and respond to the current disputes faced by the company in China. < / P > < p > "in the future, China will become another global center of Tesla in all fields." On April 19, Tesla global vice president < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E9%99%B6%E7%90%B3 "> Tao Lin < / a > said in an exclusive interview with 21st century business reporter during the 2021 Shanghai auto show. < / P > < p > after the huge market success of localization production in China, Tesla's localization strategy in China will be further deepened, and its business tentacles will be < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E6%B1%BD%E8%BD%A6 "> automobile < / a > Design and R & D and other fields. < / P > < p > according to Tao Lin, Tesla is preparing to carry out vehicle R & D in China from 0. The new product will have a lot of Chinese elements, and based on the research of Chinese consumers, carry out some product and functional design. The products developed in China will be sold all over the world. < / P > < p > to a certain extent, with the expansion of business scale in China, Tesla China will play a more important role in the whole framework of Tesla's world. Instead of simply introducing models into China and selling cars in China, it will take China as another center besides the United States to carry out more business. In March this year, the sales volume of Tesla Model 3 reached 25327, ranking eighth in the domestic car sales list. In the first quarter of this year, the sales volume of model 3 reached 52858, and with model y, the sales volume of Tesla China reached 69300. < / P > < p > according to the global sales data released by Tesla, a total of 184800 new cars were delivered in the world in the first quarter, a record high in the single quarter. Among them, Tesla delivered 182700 model 3 and model y vehicles in Q1. In other words, the sales volume of locally produced models in China has reached 38%. At present, China is Tesla's second largest sales market in the world, second only to the United States. < / P > < p > with the domestic production of model y, the sales volume of Tesla in China is expected to further break through this year. For this year's sales prospects in China, Tao Lin expressed full confidence, but did not disclose specific sales expectations to reporters. < / P > < p > although the main sales force of Tesla in China in the first quarter is still model 3, in fact, model y also has a large number of orders. However, because model y has just been put into production for three months and is still in the stage of capacity climbing, the current terminal delivery is less than model 3. < p > < p > Tao Lin told the 21st century economic report that at present, model y is still in the stage of capacity climbing, and the market is in short supply. If you order, you still need to wait a long time to deliver. < / P > < p > it is worth noting that Tesla Shanghai Super factory is also responsible for part of its export business. < / P > < p > according to Tao Lin, the cars produced by Tesla's Shanghai factory have been exported to Europe, Japan and other places, and there may be some Southeast Asian countries in the future. < / P > < p > "Tesla Shanghai factory is responsible for most of Tesla's model 3 production worldwide. Domestic and foreign demand is very strong, so the pressure of the factory is very big, to work overtime Tao Lin said. < / P > < p > it's not easy for model 3 to sell more than 25000 cars a month. At present, the sales volume in the market is basically the entry-level cars of traditional joint venture car companies such as Lavida, Xuanyi, corolla and Bora, while model 3 is a < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E7%94%B5%E5%8A%A8%E8%BD%A6 "> electric vehicle < / a >. To a certain extent, this shows that electric vehicles have the strength to compete with fuel vehicles. According to Tao Lin, there are three main reasons why the sales volume of model 3 keeps rising. < / P > < p > first of all, the core is the product. Only after the hands-on experience, can we better feel the quality of the product. A large part of Tesla's user base has a higher psychological price. After passing the test drive, the road turns pink. < / P > < p > secondly, with the general trend of China's consumption upgrading, consumers may not buy a car just because it is a means of transportation, but to meet the multiple needs of customers. As the positioning of the car changes, the price is no longer simply measured by means of transportation, and we are willing to pay a higher price. < / P > < p > in addition, in terms of the whole product life cycle, Tesla's cost is lower than that of traditional fuel vehicles. Charging is cheaper than refueling. In addition, Tesla's after-sales maintenance is transparent, and electric vehicles don't need annual inspection. < / P > < p > it is worth noting that China's intelligent electric vehicle market has ushered in many new players. Technology companies such as Baidu and Xiaomi have come down to build cars, while Huawei, didi and Ali are increasing their < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E8%87%AA%E5%8A%A8%E9%A9%BE%E9%A9%B6 "> automatic driving < / a > layout. < p > < p > Tao Lin believes that compared with smart phones, smart cars are a more complex system, a perfect combination of hardware and software. From the perspective of the development process of the Internet, in fact, it is more about the improvement of the software level and the user experience level, and the hardware is relatively not so critical. < / P > < p > "the margin of Internet iteration and expansion can be very large, but the hardware of the car is much more complex, because it is related to safety, standards and control of the car, in fact, it needs to be more strict. If we really want to do a good job in this industry, we may really need to have our own unique advantages in hardware and software, and we may need to put a lot of resources and energy into the underlying research and development. " Tao Lin said. < / P > < p > < b > there is great potential in first tier cities, second tier cities and third tier cities. < / b > < / P > < p > Tesla's direct marketing model is adopted in China. 不过，随着销量规模的增加，用户的体验和服务水平，以及建设门店的重?
2023-03-22 10:04:32