Use wechat scan QR code to share with friends and circle of friends_ blank" href=" https://news.163.com/news/search?keyword=%E8%80%B3%E6%9C%BA "> headphones < / a >. < / P > < p > here, a new story that is widely spread is that some people can earn hundreds of thousands of yuan a day, while others buy several apartments in Shenzhen by doing this. < p > < p > / this is the same as the original version, as long as the noise reduction effect is 200 yuan On the afternoon of April 8, at the corner of the first floor of Saige electronics building in Huaqiang North, Shenzhen, a reporter from the times weekly saw that Liu Yu (a pseudonym) was directing the purchase of Shanzhai_ blank" href=" https://news.163.com/news/search?keyword=AirPods "> customers of airpods < / a > Pro connect and try headphones. < / P > < p > according to Liu Yu, this fake airpods Pro can automatically connect with the iPhone < a target = "when it is turned on_ blank" href=" https://news.163.com/news/search?keyword=%E6%89%8B%E6%9C%BA "> mobile phone < / a > can recognize and pair, view the serial number, support renaming, positioning, noise reduction, transparency and other functions, and even wake up with Siri, Apple's voice assistant. < / P > < p > a businessman told the time weekly that the well done Shanzhai airpods had cheated Apple's official after-sales service to "trade Shanzhai for authentic products". However, in the actual transaction process, businesses will use "1:1", "neutral" and other words to pronoun "Shanzhai". < / P > < p > among them, "1:1" refers to the highly restored fake Apple headset, with the logo of airpods or airpods Pro pasted on the packaging box; "neutral" refers to the product without any packaging and logo, but the appearance is only slightly enlarged or reduced on the airpods or airpods Pro. < / P > < p > through SEG electronics building and several surrounding digital shopping malls, there are many outlets for selling this kind of fake Apple headset. Some outlets even if they are not in stock, also mean that they can be produced and shipped as soon as possible according to the order. < / P > < p > since Apple first launched the wireless headset airpods in 2016, the product has become a star product of apple. In 2019, after Apple released the active noise reduction airpods pro, the market is rapidly detonated. < / P > < p > "in 2020, the global shipping volume of the whole TWS headset (true wireless stereo) is expected to be 460 million pairs, of which about 200 million pairs of Shanzhai products, the vast majority of which are Shanzhai airpods." On April 9, sun Yanbiao, President of the first mobile phone Research Institute, told time weekly that many of them entered the market from Huaqiangbei. < / P > < p > < strong > the industrial chain is mature < / strong > < / P > < p > "(airpods) when it first came out, the technology content of high imitation was still relatively high, and people who came in early made more money. Now the technology has basically taken shape, mainly relying on the volume." Wu Xuan (pseudonym), a practitioner of Huaqiangbei, talks about the production process of Shanzhai Apple earphone. < / P > < p > If a customer places an order, they will generally buy the mold in the industry first. After the first, second and third generation of airpods came out, someone developed the mold with the same size as the genuine product, which is called the public mold. < / P > < p > Wu Xuan said that after she bought the mold, she also needed to purchase parts such as chips, batteries, loudspeakers and cables, which were then produced and assembled in her own factory. < / P > < p > the key component is chip. According to Wu Xuan, genuine Apple Earphones use self-developed W1 and H1 Bluetooth chips. Huaqiangbei manufacturers mostly use the chips of Jerry, Zhongke Lanxun and loda based on cost considerations. < / P > < p > "the performance of loda chip is the best, followed by Zhongke Lanxun and Jerry, and the product price ranges from tens of yuan to hundreds of yuan." Wanning (pseudonym), who runs electronic accessories stalls in the modern window Digital Plaza, said that the price difference of counterfeit headphones is mainly concentrated in chips. Huaqiangbei's making counterfeit products more and more lifelike depends on the chip manufacturers' technological progress and the software tuning of the solution company. < / P > < p > in fact, the early Shanzhai Bluetooth headsets can only be opened according to the airpods model, which is roughly similar in shape, but with far different functions. Later, the appearance of Shanzhai airports was 1:1, the pop-up windows were cracked, and the sound quality was restored to 80%. < / P > < p > at present, with the further upgrading of technology, Huaqiangbei can achieve about 90% of the experience of authentic products at 15% - 20% of the price. However, in the function of noise reduction, it is still difficult to break through the technical bottleneck. < / P > < p > < strong > the monthly income is millions, the profit is considerable < / strong > < / P > < p > in the circulation link, Shanzhai Apple Earphones pursue profit layer by layer, a pair of Shanzhai Apple Earphones from the factory to the final flow to the hands of consumers, mainly through three links: circulation from the manufacturer to Huaqiangbei's agents, and then down to all levels of agents, and finally sold to consumers. < / P > < p > take airpods pro with loda chip as an example, its factory ex factory price is about 150 yuan, Huaqiangbei wholesale price is about 200 yuan, the price of e-commerce platform ranges from 200 yuan to 400 yuan, and in the hands of micro businesses, the price is basically higher than 500 yuan. < / P > < p > although there is a general price ratio in different links of this industrial chain, the prices of the merchants are relatively random on the whole. For example, airpods pro, which is equipped with Luoda 1562a chip and known as "three generation top configuration", has been sold in dozens of stores visited by the reporter of time weekly. The prices of this product range from 180 yuan to 280 yuan. < p > < p > Wanning is proud that the business is making money at the right time. "How much money we make depends on the channels of customers. We mainly do wholesale business, and we have developed both domestic and overseas markets. In China, we mainly sell to wholesalers. For example, some merchants in the computer city will come to purchase. Some overseas developed countries are also our markets." < p > < p > the reporter of time weekly roughly calculated that the daily sales volume of Wanning's fake Apple headphones is about 1000 pairs, so the monthly shipment volume is about 30000 pairs. < / P > < p > based on the average production cost of Shanzhai Apple Earphones, which is about 100 yuan, the selling price is between 150 yuan and 200 yuan, which means that the business can earn 50 yuan to 100 yuan for each pair of Shanzhai Apple Earphones sold, and the monthly profit can reach more than 1.5 million yuan. < / P > < p > it can be seen that the profits of Shanzhai Apple headphones are considerable. However, some people in the industry told time weekly that the chip shortage this year may have an impact on the production capacity of Shanzhai Apple headphones. < p > < p > < strong > compete with domestic brands < / strong > < / P > < p > big data statistics of sunrise show that 460 million pairs of TWS earphones will be shipped in 2020, with a year-on-year growth of 43.75%, of which brand accounts for 44%, and white brand accounts for 56% of the market share. Although compared with 2019, white brand still occupies the main market.

As a matter of fact, apple is also fighting against the rampant fake products in the market. Previously, there have been cases in which fake airpods cheated Apple's official after-sales channels. < / P > < p > on April 10, an Apple user told time weekly that the earphone used for half a year or so buzzed, holding < a target = "_ blank" href=" https://news.163.com/news/search?keyword=Apple "> when Apple < / a > care + certificate went to the official store to replace it, it was told by the shop assistant:" someone used to replace the fake earphone at the authorized point, some of which were too imitated, so they were confused. Now they need to return to the factory for testing. " < / P > < p > according to a person in the industry who told time weekly, at the end of 2020, under the pressure of public opinion, apple once attacked the Shanzhai airpods industrial chain. In December 1, 2020, the official WeChat public of Shenzhen Market Supervision announced that the counterfeit Apple data line and TWS headset enterprises were subjected to surprise inspections on the official account of 11 and 19 nights according to the claims of the obligee. The "obligee" here is apple. < / P > < p > the inspection results showed that a large number of data lines and TWS earphones that infringed the exclusive right of the registered trademark of "designed by apple in California" were found on the scene, and the value of the goods involved exceeded 10 million yuan. < / P > < p > he also revealed that for some time after the inspection, the fake Apple Earphones on the first floor of Huaqiangbei shopping malls have disappeared, which can only be seen on the third and fourth floors. < / P > < p > in a recent visit, a reporter from time weekly found that this year, fake Apple Earphones returned to the first floor counters of major shopping malls, but the merchants became more low-key and kept silent about the story of making wealth with fake earphones. < / P > < p > usually, the appearance of Shanzhai products will seriously affect the interests of the brand side, and the brand side will also give a severe blow. Apple, for example, is constantly putting heavy pressure on the production and sales of fake iPhones. But Apple's willingness to crack down on airpods doesn't seem strong. < / P > < p > all kinds of fake airpods make a lot of Huaqiangbei practitioners, but Apple seldom takes action. Industry insiders interviewed believe that Apple's lax crackdown on this is due to the fact that fake products have not shaken its interests. < / P > < p > "what users choose to buy fake airpods is not the interests of apple, but the interests of other domestic brands." Sun Yanbiao said, "the prices of genuine airpods are basically more than 1000 yuan, while the prices of counterfeit products are between tens and hundreds of yuan. Therefore, the users who choose fake products are not Apple's users, and these users will not infringe on the sales of Apple's genuine headphones. < / P > < p > however, this price range covers the prices of most domestic wireless earphones. On the one hand, counterfeit products can drag domestic manufacturers into a price war; on the other hand, they can erode their market share. The industry believes that today's Shanzhai Apple headset industry is very similar to the Shanzhai mobile phone market around 2010. Besides apple, which occupies a huge market share, there are also sizable Shanzhai manufacturers in front of independent wireless headset brands. < / P > < p > "this will do great harm to domestic independent brand manufacturers." On April 11, an observer of the headset industry in Shenzhen told time weekly that the current domestic wireless headset market pattern mainly includes mobile phone brands such as apple, Samsung and "huami ov", e-commerce brands such as Anker, aukey, mpow and tozo, Internet enterprises such as kugou, Tencent and Himalaya, traditional audio manufacturers such as rambler, intelligent hardware enterprises such as bull and six white brands Camp, which accounted for a relatively large white card, mixed market. < / P > < p > compared with the "elimination drama" once staged in the Shanzhai mobile phone market, the above-mentioned Shenzhen headphone industry observers said that the industry is also preparing to establish an industry alliance to help formulate industry standards. In the future, with the technology of domestic brand manufacturers becoming increasingly mature, it is believed that Huaqiangbei's white brand market will gradually shrink.