Share with friends and circle of friends with wechat QR code < / P > < p > < / P > < p > compliance technology < / P > < p > Huang Wanyi < / P > < p > Apple confirms that it will be in < a target = "_ blank" href=" https://news.163.com/news/search?keyword=iOS "> IOS < / a > 14.5. This new anti tracking function aims to let users have the autonomy of whether personal information can be tracked by application developers. It was first proposed at the WWDC developer conference held in June last year, and is one of the important rules for apple to continue to promote privacy protection. < / P > < p > the launch time of IOS 14.5 has not been determined. However, Apple CEO Tim Cook said in an interview with a blog show called sway on April 5: "it will be launched in the next few weeks." < / P > < p > Cook said: "privacy is a top issue in the 21st century and I think we are in a crisis. A few years ago, I thought companies would manage themselves and become better, but I no longer believe that I am not a keen regulator, but I think regulation is necessary. " By implication, application developers can not only rely on self-discipline in using user data, but also need external supervision. < / P > < p > "it is reasonable for the platform to protect privacy, and it is also reasonable to encourage application developers and users to exchange privacy rights and interests." Professor Pan Helin, executive director of the Digital Economy Research Institute of Central South University of economics and law, said in an interview with the 21st century business reporter, "taking the general principle of protecting personal privacy in China as an example, personal information and privacy content belong to personal rights and interests, and can obtain relevant use interests or benefits through information and data with the consent of users." < / P > < p > Professor Pan Helin further pointed out: "the key to the problem is how to supervise the realization of users' information rights and interests. The personal information given by users can not be abused. Even in exchange for rights and interests, it should be used to a limited extent in the case of desensitization. Third party information supervision is needed in this respect, and the details need to be further improved. " < / P > < p > < b > "transparent app tracking" < / b > < / P > < p > on April 5, the official website of Apple developers issued a statement saying: "make sure your app is ready for IOS 14.5, iPad 14.5 and tvos 14.5. In the upcoming public version, all < a target ="_ blank" href=" https://news.163.com/news/search?keyword=%E5%BA%94%E7%94%A8%E7%A8%8B%E5%BA%8F "> applications < / a > must use the" application tracking transparency "framework to request permission from users to track users or access device ad identifiers. Unless you get tracking enabled permission from the user, the device ad identifier value will be zero and you may not be able to track them. " < / P > < p > "application tracking transparency" allows users to choose when or whether to allow application tracking or cross platform sharing of personal data. In June 2020, apple made it clear for the first time at the WWDC developer conference that it would implement the "transparent application tracking" function on IOS < / P > < p > 14 system. However, due to the pressure from developers and advertisers, this feature did not appear when IOS 14 was launched in September last year. Craig < / P > < p > federighi, senior vice president of apple, once again confirmed in his speech at the European Conference on data protection and privacy in December last year that Apple will implement "transparent application tracking" in early 2021, and apps that track users without permission will be taken off the shelves. < / P > < p > according to the 21st Century Business Herald reporter's actual measurement of IOS 14.5 beta, the transparent function of application tracking is reflected in that when users open an app for the first time, the device will pop up to remind you: in order to provide you with more accurate advertising services, are applications allowed to track user activities across platforms? < / P > < p > some developers have revealed that apple is strictly implementing this rule. On April 2, adjust, a global mobile application marketing platform, publicly confirmed that Apple has started to implement the < a target = "_ blank" href=" https://news.163.com/news/search?keyword=SDK "> SDK < / a > (software development kit), the software kit developed by the platform is marked because it is accused of violating Apple's privacy rules. < / P > < p > according to the introduction, this software kit of adjust allows applications to monitor users through fingerprint data collected by mobile phones or IP addresses, which can be used for audience analysis for advertising purposes. Apple has rejected some application updates that use adjust. < / P > < p > in response, Paul < / P > < p > m ü ller, CEO and co-founder of adjust, wrote a blog post pointing out that our SDK is marked because its code is pointed out by apple that it violates their rules. Apple thinks that they are similar to the symbols used in other SDKs and can be used to create personal identifiers. < / P > < p > adjust means that these symbols have never been used for personal identification purposes, but the relevant code in the SDK has been removed in order to comply with Apple's privacy policy. " < / P > < p > < b > developer's Countermeasures < / b > < / P > < p > it is worth mentioning that in the official statement issued on April 5, Apple also specifically mentioned: "the collection of devices and use data with the intention of obtaining the user's unique identity or fingerprint still violates the Apple Developer Program license agreement." This means that developers designing alternative features to circumvent the anti tracking effect also does not comply with Apple Store privacy rules. < / P > < p > as an important part of the "application tracking transparency" rule, the IDFA on Apple devices will change from the default on state to the default off state, which has aroused the concern of numerous developers and advertisers. "Apple will not be able to reduce the number of personalized ads you receive on your device, but will explain to users," according to Apple's current push ability "Apple's anti tracking privacy function is reasonable," Pan Helin told reporters. Many apps in Apple mall are paid, and there are few advertisements. For some users, they don't want to use private information in exchange for small application benefits, so Apple's share in the high-end mobile phone market has always existed. " < / P > < p > customized advertising based on user information tracking analysis has become a huge market. According to the statistical data of APP Annie, a mobile Internet market research institution, the mobile field will promote the development of the advertising industry in 2020 - the expenditure on mobile advertising has increased to US $240 billion and is expected to increase to US $290 billion by 2021. The default state change of Apple device IDFA may hit the digital advertising industry. < / P > < p > recently, Apple has issued a warning to some developers and platforms that design their own personal identifiers. 据报道，苹果至少向两个中国应?
2023-03-22 10:04:31