Apple warns Chinese developers not to bypass app anti tracking

Use wechat scan QR code to share with friends and circle of friends on March 19, apple issued a warning to Chinese app developers on Thursday local time, asking them not to bypass the upcoming app tracking transparency (ATT) function. the so-called att function will require < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E5%BA%94%E7%94%A8%E7%A8%8B%E5%BA%8F "> the app < / a > is licensed before tracking users, and apple has said it will launch the privacy improvement in the spring. The move was fiercely opposed by Facebook, which expects most users to refuse to be tracked. but earlier reports showed that Chinese application companies were already testing alternative solutions to bypass att. Apple has warned at least two Chinese app developers that they are testing ways to track users without permission. Apple previously said its app store would reject any app that "ignores user choice.". Apple wrote in an email to Chinese developers: "we found that your app collects user and device information and creates unique identifiers for users' devices." Later, apple asked developers to make improvements to comply with the rules within 14 days, or their apps could be removed from the app store. Jackie Singh, a former senior cyber security officer, said the warnings showed Apple's ability to use automated tools to detect violations of its privacy guidelines. "Apple clearly has the technical ability to reject certain apps in its ecosystem that are designed to identify users and track their behavior outside of Apple's walled garden," she said Apple's move is to nip in the bud the resistance to its new privacy policy, which has been resisted by developers around the world, many of whom offer free apps and make money by advertising. one senior marketing person, who did not want to be named, said: "Apple's new policy will damage the advertising industry's ability to verify its traffic. In China, many companies are testing CAID solutions, but Apple's recent actions will prevent these tests. " It is reported that Baidu, byte beat, Tencent and other companies are testing or deploying CAID solutions. if the latest privacy efforts are disrupted, the $2 trillion technology giant will be in trouble. "Apple's move has upset many Chinese companies, which could stop its rapid growth in China over the past 10 years and disrupt its supply chain," said Alasdair pressney, director of product strategy for adcolony, an in app network and marketing company (Xiaoxiao) related reading: Apple's privacy policy is facing a major adjustment. China's advertising giant studies the response plan Apple plans to update the iPhone's user privacy terms in the next few weeks, forcing app applications to ask for user permission when collecting user data. The move will have a significant impact on global advertisers. currently, applications can use Apple's IDFA (identifier for advertising) system to see when users click on ads and which applications they download. After the adjustment of ios14's IDFA privacy policy, when an application obtains relevant permissions, a pop-up window will appear to remind the user whether to authorize or not. If the user is not authorized, advertisers will not be able to access IDFA. China starts to formulate mobile < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E4%BA%92%E8%81%94%E7%BD%91 "> Internet < / a > advertising logo Apple has taken privacy as a key part of its marketing activities and product design. Apple's privacy rights further strengthen the initiative of users and emphasize the importance of users' privacy. For users, it is undoubtedly a good thing that the adjustment of Apple's privacy policy puts more emphasis on the protection of users' privacy. However, as most users in the industry are not expected to authorize advertisers to track their data, the adjustment may bring billions of dollars to the online advertising industry, which Facebook has strongly resisted before. Internet giants and advertising associations from China are also studying solutions to Apple's privacy policy adjustment. It is reported that Chinese technology giants are testing a new tool called CAID logo to bypass Apple's new privacy rules, so as to continue to track iPhone users' data and provide them with targeted mobile advertising. the reporter of China first finance and economics inquired about a "technical specification for mobile Internet advertising logo" published by China Advertising Association last year and found that the units participating in the drafting of the new logo rules also include China information and Communication Research Institute, Shanghai Data Trading Center, Tencent, GuoShuang, Alibaba, Xiaomi, Baidu, Huawei and other technology enterprises. in mobile Internet advertising activities, logo is the basic data of mobile Internet advertising operation, which is widely used in the whole chain of digital marketing business of advertisers, media platforms, third-party monitoring companies, agency companies and other market entities. It serves to verify the accuracy of advertising delivery, screen the authenticity of traffic, and is also the settlement basis of advertisers' advertising. this "technical specification for mobile Internet advertising logo" points out: "there is no mobile Internet advertising logo specially used for advertising in China, most of which are mobile device logos with high personal information attributes or various identifiers provided by operating systems, etc., which not only has the risk of user's personal information leakage, but also has many restrictions on use. Therefore, it is necessary to define the mobile Internet advertising logo that not only meets the requirements of personal information protection and data security laws and regulations, but also meets the needs of the advertising industry. " the standard emphasizes that the advertising logo should be switchable, resettable and updatable, giving users enough right to know and choose, and strengthening the protection of user data and personal information. Specifically, users can turn on or off the Internet advertising logo in a convenient way, and can also reset the Internet advertising logo (CAID) In order to ensure anonymity and strong antagonism, the generation algorithm of Internet advertising ID (CAID) applies periodic update mechanism. Apple said its privacy policy will be < sStrong style = "box sizing: inherit; font style: normal;" equal treatment " it is reported that Apple will be able to detect which applications are using new tools to bypass IDFA identification, and prevent them from being used in China's app store. Apple denied this, saying its privacy policy would be "non discriminatory.". "The terms and guidelines of Apple App store are equally applicable to all developers around the world, including apple itself," Apple China wrote in response to the reporter of first finance. We insist that permission should be sought before tracking user data. If the application is found to ignore the user's choice, it will be rejected. " at present, the CAID solution has not been formally implemented. The China Advertising Association said that the solution will not oppose Apple's privacy policy and is actively communicating with apple. Zhang Guohua, President of China Advertising Association, stressed at a forum on "Internet advertising development and legal regulation" in December last year: "under the background of China's adherence to expanding domestic demand, stimulating market vitality and stimulating consumption, we must deal with data security, personal < a target ="_ blank" href=" https://news.163.com/news/search?keyword=%E9%9A%90%E7%A7%81%E4%BF%9D%E6%8A%A4 "> the relationship between privacy protection < / a > and the legal use of data to promote the development of Internet advertising industry should be taken into account Chen chuancha, chief operating officer of American advertising technology company admaster (jingshuo Technology), told China first finance and Economics: "the launch of CAID itself is used to deal with the restrictions of IDFA, but it is still in the process of discussion. As far as I know, apple has not participated in the CDA Tech Lab before." CDA Tech Lab is an Internet advertising technology laboratory established in July last year, mainly to promote the implementation of Internet advertising standards and technical tools, and support the governance work of relevant government departments in Internet advertising data security, content compliance and privacy protection. Dr. Wang Wei, general manager of Israel's Internet marketing platform appsflyer Greater China, told China business: "although the change of ios14 is unexpected, it is reasonable. Apple's new privacy policy can give users better privacy protection, but it means a more complex mobile marketing ecology for employees in the mobile advertising industry, especially advertisers. " according to a recent survey of smartphone users in the United States, about 40% of consumers said that they would allow apps on IOS 14, but more than 60% of the users said they would not allow the app to track them; 90% of the respondents said that privacy is extremely important to them, and 73.2% of the respondents said that even if they pay more for the app and service, they still want more privacy. The survey also predicts that after Apple updates the privacy policy of IOS 14, the global advertising personalization function may be significantly reduced by 44%. in response to the recent adjustment of Apple's IDFA privacy policy, Ned Segal, chief financial officer of twitter, said that the change of IDFA terms may actually provide twitter with a better opportunity to compete with its peers, and Twitter is preparing for Apple's privacy update plan. "IDFA will promote the development of competitive environment to some extent." "A level playing field will have a really meaningful impact on the broader industry, and we want to spend some time learning from the industry and the broader ecosystem," says Siegel

2023-03-22 10:04:30

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