Scan the QR code with wechat < / P > < p > to share with friends and circle of friends < / P > < p > on March 17, local time, Wednesday, < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E6%B3%95%E5%9B%BD "> French antitrust regulators have rejected the appeal of online advertising lobbies after they asked apple to suspend its_ blank" href=" https://news.163.com/news/search?keyword=iOS "> IOS < / a > 14 software update introduces app tracking transparency (ATT) function. Apple issued a statement welcoming the first such ruling in Europe. < / P > < p > Apple said in a statement: "we thank the French competition authority (FCA) for recognizing that att in IOS 14 is in the best interests of French Apple users. Att will provide strong user privacy protection by requiring developers to obtain user permission before sharing their data with other companies or data brokers for advertising purposes. We firmly believe that users' data belongs to them and they should control when and with whom they share it. " < / P > < p > it is reported that apple is facing an antitrust investigation by French regulators because the company plans to change the way it collects user data. Earlier, French regulators expressed concern about Apple's huge influence in online advertising. < / P > < p > FCA said in a statement that it would investigate Apple's possible preference for its own services because many online < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E5%B9%BF%E5%91%8A%E5%95%86 "> advertisers have complained about Apple's upcoming IOS 14 software update. However, the regulator did not support the so-called "Interim Measures" demanded by advertisers that would have prevented apple from launching an updated version this year. < / P > < p > advertisers complain that losing the ability to see how ads drive purchases will affect their revenue and give online platforms more control. They also said Apple would not apply the rules fairly. < / P > < p > the ruling of the French antitrust regulator may have a global impact on apple, which portrays itself as a defender of data privacy, but is facing criticism from Facebook, app developers and start-ups whose business models rely on ad tracking. (small) < / P > < p >